ZAGG Announces invisibleSHIELD HD, New Premium Protective Film, at International CES 2012

Published by Gerald Ferreira Date: January 11, 2012

New Film Offers Award-Winning Protection with Advanced Clarity and Glass-Like Surface

SALT LAKE CITY - (BUSINESS WIRE) - ZAGG Inc. (NASDAQ: ZAGG), a leading mobile device accessories company, has introduced a new premium version of their patented film in the award-winning invisibleSHIELD® line at International CES 2012, called the invisibleSHIELD HD™.

The new line offers industry-leading clarity and finish in a protective film, and is available online at beginning January 12, as well as at ZAGG retail outlets, and through a select retail partner.

"We continue to innovate and improve this product line to address consumer needs and lead the industry in mobile protection.”

ZAGG representatives will demonstrate the invisibleSHIELD HD at the ZAGG CES booth in the South Hall, number 35825.

Featuring the same Military-Grade Protection and Nano-Memory Technology™ consumers have come to expect from the invisibleSHIELD, the HD line offers premium features like Advanced Clarity and Glass-Like Surface to accentuate the sharp images and vibrant colors in the newest advanced gadget displays.

The invisibleSHIELD – ZAGG’s flagship product – is a patented military-grade mobile device protection solution. The virtually invisible and indestructible film is made to extend the life of smartphones and tablets, and is available in over 5,000 designs for the most popular mobile devices.

The invisibleSHIELD HD product line falls within three different utility patents already issued to ZAGG.

"In 2005, ZAGG pioneered the invisibleSHIELD line, the first protective solution of its kind for the mobile industry. Since that time we have shipped more than 30 million invisibleSHIELDs, including over 15 million in 2011 alone," said Derek Smith, chief marketing officer for ZAGG.

"We continue to innovate and improve this product line to address consumer needs and lead the industry in mobile protection."

The premium invisibleSHIELD HD will be available for $19.99 for a smartphone screen cover.

In a recent data study conducted by the NPD Group, a leading retail market research company, ZAGG is the number one mobile device accessory brand in the U.S. For more information about ZAGG or any of its products, please visit