Leading automotive websites What Car? and Motoring.co.uk  have agreed a new partnership to provide OEMs with the largest pool of live new car leads in the UK.

    Motoring.co.uk currently powers the What Car? website for new car search, offers and deals.  Motoring.co.uk and What Car? have taken their strategic partnership to the next level, to develop the UK’s largest data pool of new car buyers who are in a research or car buying process.

    What Car? re-launches its used car valuations section later this month and will begin collecting data from users, in return for a PDF certificate verifying a car’s value. The valuations have also been enhanced, by adding the opportunity to select a car’s condition.  For even further accuracy, What Car?’s prices will now be updated daily, ensuring the most accurate and up-to-date valuations anywhere in the UK.

    The user data will be of the highest quality in terms of automotive and consumer information which when pre qualified through the motoring.co.uk advice centre will result in the best quality new car leads available in the UK.

    Commenting on the new partnership, What Car?’s Publishing Director, Andrew Golby said: “We’re delighted to be strengthening our partnership with motoring.co.uk. We’ve spent a long time working on this project together, and have great confidence that together we’ll offer a first-class service to our users.

    “For the industry, this is an opportunity to reach the What Car? audience in an all-new way. We know that a very high proportion of our users are genuine in-market car buyers, and this new venture will provide very high quality leads as a consequence.

    “The valuations section on whatcar.com has long been one of the most popular areas of the site. The new section offers much enhanced functionality, and a valuation certificate for all users. Used car buyers and sellers have never been better equipped to haggle.”

    Chris Green, Co-Founder and Sales Director of Motoring.co.uk comments: “This new partnership with What Car? enables us to further strengthen our existing lead generation offering to motor manufacturers providing by far the most targeted automotive data in the industry. Since the launch of Motoring.co.uk’s new Research and Valuation Data Channels in January 2011, we have become the no 1 lead generation portal for manufacturers and dealers.

    “We are delivering the best quality new car leads to motor manufacturers and approved used car leads to our dealers which is now averaging around 5000 leads per month and with this new partnership, volume will increase 3 fold.  We speak to over 1,000 in-market car buyers every day again this will treble from Q1. In just over 6 months, Motoring.co.uk has generated over half a million automotive consumer records taking its database to over 750,000 opted in motoring consumers.

    “What Car? and Motoring.co.uk joining forces in this way is simply the no1 new car lead generation proposition for car manufacturers.”