What car – Carbon neutral roadtests go live in April issue
What Car? introduces carbon offset road tests by teaming up with Carbon Neutral Investments
London, 22 March 2012 – What Car? has teamed up with Carbon Neutral Investments (CNI) to offset the emissions from all its road tests.
CNI co-chairman, James Brown, said: “We are delighted to be working with What Car?, the UK’s premier car publication, to help reduce its carbon footprint. What Car? tests numerous vehicles every year, and by offsetting all road test emissions through the preferred project, is setting a new benchmark in the sector.”
In utilising the Indian hydro-power project chosen by What Car?, the Maharashtra region has benefitted from associated environmental and socio-economic advantages. Further benefits will be realised as road tests are continually offset throughout the year.
What Car? publishing director Andrew Golby, said: “What Car? continues apace with moving the brand forward, and this move to carbon neutrality by offsetting all our road tests will help keep us one step ahead in 2012.”
CNI will also act as supporting sponsor of the What Car? Green Awards which are to be held at EcoVelocity in London’s ExCeL on the 9th of May 2012.