Volvo XC60 named as 2010 Car of the Year finalist


The Volvo XC60 3.0T Geartronic has been named as one of only eight finalists in the 2010 South African Guild of Motoring Journalists Car of the Year (COTY) competition, sponsored by Wesbank.

According to the COTY panel, the next step in the process is to determine the winner from a two-day test session to be held in February 2010 at the Gerotek test facility near Pretoria, where the cars will be assessed independently by the jury members.

The winner will be announced in March next year.

 “This is where you have to stand out from the crowd. The new Volvo XC60 does just that, with its unique appeal in the synthesis between a daringly sporty design, dynamic handling qualities and a range of intelligent safety systems that help the driver avoid accidents,” says Michelle Naudé, marketing manager of Volvo Car South Africa.

Volvo’s new DNA, its ‘Dramatic New Approach’
The new Volvo XC60 represents a benchmark in many respects: It displays a dramatic and exciting new design approach, and it blends classic Volvo attributes of comfort and functionality with dynamic road-holding and stability that makes it a sporty, desirable competitor in the segment for compact SUVs.

The XC60’s chassis setting is aggressively sporty with excellent driving dynamics, but without losing anything in terms of comfort. Sitting behind the wheel of the new Volvo XC60 is in other words more of a car-like driving experience, without diminishing the Cross Country abilities that make the XC60 such a versatile vehicle.

The Volvo XC60 3.0T, which has been nominated as a finalist in the COTY competition, produces 210 kW and 400 Nm of torque. All Wheel Drive (AWD) with Instant Traction is fitted as standard.

Volvo XC60

Originally launched with:

  • D5 Geartronic   R481 000 (this model has since been upgraded with the new D5 engine delivering 151kW and 420 Nm of torque)
  • 3.0T Geartronic  R515 000

Volvo’s XC60 line-up will soon be expanded to include:
2.4D FWD Manual DRIVe R415 000 (DRIVe is Volvo’s new range of environmentally-friendly vehicles. Vehicles that fall within certain C02 emission parameters are badged as DRIVe. The XC60 2.4D manual will be the first DRIVe vehicle in South Africa)
2.4D FWD Geartronic  R427 500

A car that stops the traffic, and itself 
The gorgeous Volvo XC60 is a real traffic stopper, but the biggest single new feature in the XC60 is City Safety – a revolutionary system that will stop the car by itself to help the driver avoid or reduce the effects of the type of low-speed impacts that are common in city traffic and traffic tailbacks.

Volvo is the first manufacturer in the world to offer this type of feature as standard. City Safety advertises that the new XC60 is the safest car Volvo has ever produced. The car is packed with Volvo’s accumulated safety know-how and technology, both when it comes to preventing accidents and protecting all the occupants in a collision.

Surveys indicate that 75% of all reported collisions take place at speeds of up to 30 km/h. In 50% of all rear end collisions the driver has not braked at all before the collision, mainly due to distraction. In these cases, City Safety could make a crucial difference.

City Safety brakes the car automatically if the driver is about to drive into the vehicle in front. A collision can either thus be entirely avoided or if this is not possible, damage to cars and personal injuries can be reduced.

City Safety is active at speeds of up to 30 km/h. If the vehicle in front brakes suddenly and City Safety determines that a collision is likely, the brakes are pre-charged. If the driver remains inactive, the car applies the brakes automatically. If the relative speed difference between the two vehicles is less than 15 km/h then City Safety may help the driver entirely avoid the collision. Between 15 and 30 km/h the focus is on reducing speed as much as possible prior to the impact.

City Safety keeps an eye on traffic in front with the help of a laser sensor that is integrated into the top of the windscreen at the height of the rear-view mirror. It can detect vehicles and other objects up to 10 m in front of the car’s front bumper.

Target group with high demands on technology
The Volvo XC60 project has its sights set on a target group that imposes high demands on design, brand integrity and high-tech content in its choice of lifestyle products.

One might say that it’s all about consumers who have grown up with the microchip as a natural supplement to their breakfast cereal. They’re used to the immensely fast pace of development in the world of electronics – and every succeeding birthday has brought with it increased capacity in ever-shrinking gift packages.

When it comes to the choice of car, these consumers adopt the same view as they do for other lifecycle products, that is to say all the properties should preferably be integrated into one single attractive and intelligent package.

It can be said that this could be the C30 owner’s next car. It is as sporty and exciting, but way more capable – an all-round car for the person who lives single in the city and for the young family taking the kids for a weekend of fun and adventure.

With the XC60 Volvo is aiming primarily at lifestyle rather than age and the company is broadening its model range to attract even more customers with an active urban lifestyle. Like the Volvo C30, the XC60 plays an important role in Volvo’s model expansion strategy.

The new Volvo XC60, built at the Volvo Cars factory in Ghent, Belgium, has made a big impression in South Africa and Volvo Car South Africa is extremely proud to have this vehicle nominated as a finalist in the 2010 COTY competition.

“The XC60 sets itself aside from its rivals through its honest, functional design that is ergonomically correct, and yet, at the same time, comfortable and beautiful. The XC60 will also distinguish itself through its substantial off-road capabilities, its roominess despite its smaller exterior dimensions and its class-leading safety features,” says Bram van der Reep, managing director of Volvo Car South Africa.