Volvo to Crown Golf Champion of Champions in South Africa


The European Tour’s first-ever true ‘tournament of champions’ event has been confirmed for South Africa’s number-one golf course, The Links at Fancourt, from 19th – 22nd January 2012, with the prospect of the finest field ever assembled for a European Tour event on African soil chasing the over R3.8 million (€350,000) first prize.

Volvo Golf

With a prize fund of around R22 million (€2million) the Volvo Golf Champions is the first solely-sanctioned European Tour event of 2012 and offers the circuit’s most valuable purse on the African continent.

The Volvo Golf Champions is open only to European Tour players who have won an event on the previous year’s European Tour International Schedule and current Tour Members with ten or more European Tour wins to their name. With prize money and valuable Official World Ranking Points on offer from first to last place and with only a dozen events until the Tournament, an unprecedented gathering of global golfing talent is expected to line up at the world-acclaimed Links at Fancourt, recently voted number one course in the country and designed by South African golf legend Gary Player.

Commenting on the selection of The Links at Fancourt, Per Ericsson, President, Volvo Event Management said, “Quality, both of the challenge the golf course will pose to the field of proven champions and of the infrastructure, was a key consideration and The Links at Fancourt is right up there with the very best in the world.”

 “We also wanted a location that was suitable for the staging of the world final of the Volvo World Golf Challenge which will be staged simultaneously, with the successful formula of ‘Playing with the Pros’. Volvo’s customers and prospects can enjoy the sporting experience of a lifetime by playing alongside the stars of the European Tour for one day, live on worldwide TV,” continued Ericsson. He added, “South Africa is an increasingly important market for Volvo and we believe everyone will enjoy all that South Africa and its world-renowned Garden Route will provide in January.”

The inaugural Volvo Golf Champions, which was staged as a celebration of global golf in January this year, saw the 34-year-old Arizona-based Englishman Paul Casey triumph, securing his place in the Fancourt field. Having won on every continent in the world except Africa, Casey is determined to put that right as he defends his Volvo Golf Champions crown in South Africa early next year.

“I think that the news that the Volvo Golf Champions is heading to South Africa will be very well received by the players as we have heard nothing but amazing feedback on the Links course. I haven’t played a tournament in South Africa for a while so I am really looking forward to starting my year there. With only winners qualifying this year, it is going to be a smaller, more elite field which will make it feel even more prestigious.”

Casey continued, “Winning the inaugural Volvo Golf Champions in January meant so much to me as it was my first title since coming back from a rib injury. At the moment, I am trying to recover from a niggling toe injury and while I have a few big events coming up where I will be aiming to win again, I am also looking forward to starting 2012 afresh and hoping to enjoy an injury-free year. Defending my title at the Volvo Golf Champions will be at the top of my New Year’s Resolution List!”

The Links at Fancourt, consistently in the Top 100 Golf Courses in the World since it was opened in 2000, is an awe-inspiring example of magnificent design and golf-course construction, considered by many to be the best example of links golf outside of the UK and Ireland.

According to Bram van der Reep, MD Volvo Car South Africa, “Bringing the Volvo Golf Champions to South Africa is brilliant news. We take pride in being associated with world class golf events and look forward to seeing the best players in the world compete at Fancourt, in one of the most beautiful parts of South Africa. Hosting the Volvo Golf Champions is an excellent opportunity for us to build our Volvo brand and allows us to showcase our products. Volvo and Golf are the perfect match as it allows us to communicate with a discerning market that demands everything Volvo offers – a ‘designed around you’ experience, excellent performance, top quality, luxury and beautiful design.”

Volvo Cars and Golf
Volvo has over 20 years experience in running world-class golf tournaments and has title-sponsored over 120 professional golf tournaments.

Volvo’s sponsorship covers the golfing spectrum and includes sponsorship of the Volvo Masters Amateur Tour, now renamed the Volvo World Match Play Championship, and the Volvo China Open

Volvo is also the sponsor of the Volvo Order of Merit, the PGA European Tour money list and whichever golfer wins the Volvo Order of Merit each year can rightly call himself the best in Europe.

Since 1988, Volvo has been at the heart of the burgeoning success story that has been the PGA European Tour and amongst those great champions to have held one of the fine Volvo titles are Nick Faldo, Sandy Lyle, Padraig Harrington, Seve Ballesteros, José Maria Olazábal and, arguably the champion of champions over the era, Scotland’s Colin Montgomerie who famously won seven-in-a-row Volvo Order of Merit crowns and shared the Volvo Masters Andalucia title in 2002 with another great Volvo master, Germany’s Bernhard Langer.

In South Africa, Volvo Cars is understandably just as passionate about Golf.
This year Volvo Car South Africa was a sponsor of the prestigious Vodacom Origins of Golf series, which is known to be a gathering of the best of the best in the world of sport and business.

Furthermore, this is Volvo Car South Africa’s tenth year as proud vehicle sponsor of the Nedbank Golf Challenge hosted at the spectacular Gary Player Golf course at Sun City. VCSA usually sponsors one of the holes by putting a car up for grabs for the first player to make an eagle on the 17th, and this year it will be the gorgeous Volvo C70.
In 2009 Retief Goosen famously won a Volvo S80 by making an eagle on the 17th. The 17th on the Gary Player Golf course at Sun City is notoriously tricky and Goosen’s eagle was only the second ever in the history of this prestigious tournament.

To be able to add the Volvo Golf Champions event to Volvo’s list of golfing partnerships is a fantastic opportunity for the brand, especially because we’ll get to crown the golf champion of champions right here in SA.
Volvo in Golf – A True Moment.