Volvo S40 DRIVe awarded green car of the year


The Volvo S40 1.6D DRIVe, featuring the new Start/Stop technology, has received top honours in the 2009 What Car? Green Car Awards. The ceremony took place at London City Hall on Monday 7 June and the award was handed over by Boris Johnson, the mayor of London.

Volvo has been serious about caring for the environment long before it became the latest buzz-word, making real inroads in production methods, the cars we build and the personal car space for the Volvo owner. This Green Car Award is part of the yearly awards from What Car?, Britain’s biggest consumer automotive magazine and car buyer’s guide.

The Volvo S40 DRIVe beat the BMW 118d and the Renault Megane to the top spot in the Small Family category and then stormed ahead to achieve victory over all the other category winners, including the Audi A8 and MINI Cooper S, to be awarded the overall What Car? Green Car of the Year title.

Offering exceptionally low CO2 emissions of just 104g/km and fuel consumption of just 3.9 litres per 100 kilometres, What Car?’s judges praised the S40 DRIVe’s unique combination of low emissions, practicality, safety and driver enjoyment as key reasons for the win.

Steve Fowler, What Car’s editor, heaped praise on the car, saying “Volvo’s S40 DRIVe is one seriously appealing eco-friendly car. Its low emissions don’t come at the expense of quality, safety or driver enjoyment and it is great value, too. It’s everything we look for in a Green Car of the Year.”

Upon receiving the award, Stuart Kerr, Volvo’s Regional President of Europe said, “Volvo has a strong commitment to its environmental activities and we have worked hard to reduce the carbon footprint on all our cars by focusing on health, resource utilisation and the ecological consequences right through from production and use to disposal.”

“The recent launch of the DRIVe range enables Volvo to offer mid-sized cars with the same fuel consumption and CO2 emissions as competitor’s small cars. For customers, this means that they don’t have to compromise on anything when they choose a Volvo. This highly important award recognises Volvo’s desire to build the most fuel efficient cars possible,” he concluded.

Start/Stop in detail
In order to reduce CO2 emissions to 104 g/km, the new S40 DRIVe has been equipped with a Start/Stop function.

When the driver puts the gear lever into neutral and releases the clutch while at standstill, the engine switches off. The next time the driver presses the clutch, the engine starts up again. Volvo’s Start/Stop system also continuously monitors the comfort levels in the cabin and automatically reactivates the air conditioning if, for instance, the temperature increases in the passenger compartment.

This innovative monitoring system has been made possible due to an additional small battery which supports the larger battery by providing extra power. Thanks to this extra battery, Volvo’s DRIVe models also feature particularly quick and smooth start-up. The audio system also remains unaffected when the starter motor is activated.

This distinguishes Volvo Car’s solution from other systems offered by the competition. The standard larger battery has also been upgraded to handle up to 175,000 Start/Stop cycles. The Start/Stop technology is also available in the Volvo C30 SportsCoupe and V50 Sportswagon DRIVe models.

Volvo offers a wide range of DRIVe models and joining the Volvo S40 in this fuel efficient line up is the C30, V50, V70, S80, XC60 and XC70.

South Africa is looking forward to receive its first DRIVe model early next year with the launch of the very car that won this prestigious award – the S40 1.6 DRIVe.