The Creativity 2011 prize has been awarded to Volvo Car Corporation and Volvo Cars Switzerland for this year’s best stand at the Geneva motor show.
The consistent performance at the Volvo stand was especially appealing to the jury, reflecting the brand and its values in an excellent way.
Context: the choice of wood for the floor creates an exclusive feeling but still gives an embracing impression. It represents perfectly what Scandinavian design represents – a feeling of relaxation and self-contemplation.
Technology: The integration of mainly three main-screens, which are visible from every angle in the exhibition hall and also in the connectivity room. The inclusion of a sheltered room that allows the visitor to utilise and experience new technologies in an intelligent way.
Innovation: The flagship of the brand – the V60 Plug-in Hybrid – was presented centrally and perfectly on stage. The other models were presented in an optimized way and were easily accessible both to the public and to those who presented the cars.
“We are extremely happy and honoured to receive the Creativity Award for the very first time here in Geneva. Congratulations to all who have worked on developing the concept and to those who built the stand. It is a tremendous acknowledgement to them all”, says Anouk Poelman, President of Volvo Cars Switzerland.
In conclusion the jury felt that, even though it was placed in the middle of the exhibition hall, the Volvo stand used its quality concepts and opportunities well.
Transparency and openness differentiate the Volvo stand from the competitors.