Volvo Cars and Golf a long and proud history

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Volvo Cars is proud to be one of the most prolific and longest serving supporters of world golf. The company has over 20 years experience in running world-class golf tournaments and has title-sponsored over 120 professional golf tournaments.

Volvo’s sponsorship covers the golfing spectrum and includes sponsorship of the Volvo Masters Amateur Tour, Volvo World Match Play Championship (this year won by Ian Poulter earning him €800,000 in prize money), the Volvo China Open

Volvo is also the sponsor of the Volvo Order of Merit, the PGA European Tour money list and whichever golfer wins the Volvo Order of Merit each year can rightly call himself the best in Europe.

Since 1988, Volvo has been at the heart of the burgeoning success story that has been the PGA European Tour and amongst those great champions to have held one of the fine Volvo titles are Nick Faldo, Sandy Lyle, Padraig Harrington, Seve Ballesteros, José Maria Olazábal and, arguably the champion of champions over the era, Scotland’s Colin Montgomerie who famously won seven-in-a-row Volvo Order of Merit crowns and shared the Volvo Masters Andalucia title in 2002 with another great Volvo master, Germany’s Bernhard Langer.

Veteran golfer Denis Jones carded a four-over-par 77 to put the finishing touches on a remarkable wire-to-wire victory in the South African Mid-Amateur Stroke Play championship, sponsored by Volvo, at the East London Golf Club last month.

Joburg Open

Volvo Car South Africa is also a proud sponsor of the annual Johannesburg Open, which takes place at the Johannesburg country club.

This year Volvo put up a prize in the form of the all-new Volvo S60 for the first professional to achieve a hole-in-one during the 3rd and 4th.

Unfortunately the car was not won this year, but next year will hopefully see another gorgeous Volvo up for grabs.

Volvo and Nedbank Golf Challenge

This year Volvo is once again a proud sponsor of the Nedbank Golf Challenge hosted at the spectacular Gary Player Golf course at Sun City.

VCSA usually sponsors one of the holes by putting a car up for grabs. In 2009 Retief Goosen famously won a Volvo S80 by making an eagle on the 17th. The 17th on the Gary Player Golf course at Sun City is notoriously tricky and Goosen’s eagle was only the second ever in the history of this prestigious tournament.

It was the first time in eight years that a player managed to win the Volvo, which is traditionally the prize at the Avis 17th hole.

Last year Volvo challenged the players to win a all-new S60, but the tricky 17th lived up to its reputation. VCSA has not yet confirmed which vehicle will be up for grabs at this year’s Nedbank Golf Challenge at Sun City in November. VCSA is extremely proud of its association with Africa’s premier Golf event.