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Volkswagen’s Dealer Principal Apprentice Programme

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Volkswagen’s Dealer Principal Apprentice Programme

Johannesburg, 12 September 2022 – Volkswagen recently hosted a graduation ceremony for the 2021/2022 candidates of the Dealer Principal Apprentice Programme (DPAP) in Johannesburg. Launched in 2011, the DPAP is an

Volkswagen Dealer Principal Apprentice Programme

Johannesburg, 12 September 2022 – Volkswagen recently hosted a graduation ceremony for the 2021/2022 candidates of the Dealer Principal Apprentice Programme (DPAP) in Johannesburg.

Launched in 2011, the DPAP is an 18-month leadership and development programme which develops a talent pool of black Dealer Principals for the Volkswagen dealer network. The programme offers candidates personalised mentoring and coaching which is structured to provide broader training exposure, using a blended learning model. It is uniquely designed and developed for Volkswagen and focuses on principles of leadership and management within the automotive industry.

“Volkswagen Group South Africa (VWSA) has invested more than R1 billion in transformation programmes in the past 10 years. The DPAP promotes economic inclusion and diversification of the dealer network as well as fostering a true spirit of transformation and black economic empowerment,” said Nonkqubela Maliza, VWSA Corporate and Government Affairs Director.

The fourth wave of the programme took 10 candidates through a development journey that covered subjects such as retail business, finance, leadership and general management. The programme is developed by Optima Training, a global specialist in development and management learning programmes.

Of the total 33 candidates who have graduated the DPAP programme in the past decade, 17 have been promoted into Dealer Principal positions whilst others have been promoted to Group Financial Director and management roles.

VWSA has invested in transformation and B-BBEE programmes through its Business Support Centre in Kariega, Automotive Industry Transformation Fund, the VWSA B-BBEE Initiatives Trust, Ntinga Project and the DPAP.

“The goal of our initiatives is to make a lasting and valuable impact in the transformation of the South African automotive industry.

Furthermore, VWSA has also provided meaningful work opportunities to over 2 000 unemployed youth through the Youth Employment Service (YES), an investment of R128 million,” concluded Maliza.

Breyten Odendaal

Hello! I am a publisher for 3D Car Shows. Besides cars and automotive news, I am also interested in virtual reality, 3D modeling and animation.

Published : Monday September 12, 2022

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