Volkswagen Group South Africa: Strong start in the new vehicle market

  • Volkswagen Group South Africa leads the market both in total vehicle and passenger car sales
  • Volkswagen’s Polo and Polo Vivo continues where it left off in 2011 – as the two top selling passenger vehicles in SA
  • One in four passenger vehicles sold in South Africa from within Volkswagen Group South Africa
  • A positive start for Audi in 2012
  • Amarok sales continue to impress

Volkswagen LogoDuring January a total of 35 428 new passenger cars were sold in South Africa. Total new passenger car sales in January increased by 15.4 percent when compared to the estimated December 2011 market, and by 7.5 percent when compared to January 2011.

“Total vehicle sales of 9 803 in January saw Volkswagen Group South Africa (VWSA) top the total market in the first month of the year – with a 21.3 percent market share. Its market share in the passenger vehicle category was even more pleasing, at 25.5 percent with sales of 9 003,” said VWSA Sales and Marketing Director, Mike Glendinning.

The Polo and Polo Vivo Brands retained the top two selling passenger vehicle positions, with sales of 2 644 and 2 964 sales respectively, which equates to 15.3 percent of the passenger market.

“The Audi Brand has shown a positive start to 2012, with a market share of 4.8%,” said Glendinning. “As the Brand prepares for another record year in 2012, the promising start in January with 1 715 sales, is encouraging.”

The Volkswagen Commercial Vehicles Brand recorded sales of 800 units during the month. The Amarok Single and Double Cab pick-ups accounted for 502 of the Brand’s 717 Light Commercial Vehicles sold,” said Glendinning.

“As expected the robust performance of the new passenger car market in January was probably assisted by the traditional carry-over of sales into the new year, as was also reflected in the selling rate of new passenger cars per day in January which climbed to the highest level since September 2011,” said Glendinning.

“The January 2012 market reflected the highest number of new passenger car sales for the month of January since January 2007 which recorded the highest number of new car sales for the month on record. Furthermore, continuing a trend that has developed over that past four years, the January new passenger car market appears to have once again been assisted by buoyant demand from rental car companies which appear to have contributed some sixteen percent of total new car sales during the month.”

“While still early in the year current circumstances and expectations seem to suggest slow growth in the new passenger car market during 2012, with growth rates probably remaining in single digits. Undoubtedly, however, new car sales during the year will be supported by a highly competitive trading environment, ongoing attractive new model introductions, and restraint in the pace of growth in new vehicle prices which are currently growing by a low 2.1 percent in nominal terms on an annual basis, Glendinning concluded.