Volkswagen Group South Africa maintains its top position in the passenger car market
Volkswagen Group South Africa has maintained its top position in the passenger car market with total sales of 8 239 units and market share of 21.1% in March 2012.
In March 2012, a total of 38 970 new passenger cars were sold in South Africa, an increase of 7.2% when compared to February 2012 and by 10.8 % more than the same period in 2011. The passenger car market ended the first quarter of 2012 at a level of 8.4% above the same period in 2011.
“The robust performance of new car sales so far in 2012 continued into March, which usually is a strong month for new car demand from a seasonal perspective. This contributed to sales in the first quarter of 2012 to reach a level last experienced five years ago in 2007,” said Mike Glendinning, Director: Sales and Marketing, Volkswagen Group South Africa.
“The performance of the market during the first quarter of 2012 is, however, compatible with generally more positive economic news that has characterized the year so far and while rates of growth in new car sales over 2011 have slowed as expected, the new car sales cycle has continued its upward trend. Contributing to this performance has been a marked improvement in general business confidence in the first quarter, with the RMB/BER business confidence index moving into positive territory and with the sub-index for new vehicle dealer confidence increasing the most. ”
“Volkswagen Group South Africa is delighted to finish the first quarter of 2012 in the leadership position of passenger car market. Our consistent performance has been spearheaded by the market dominance of the Polo Vivo (2 846 units) and Polo (2 355 units) brands that were again the top two sellers in March, ” added Glendinning.
The Audi Brand had another positive month with 1 360 sales. Audi’s improved performance was boosted by the A4 sedan/Avant with the sales of 495 units.
Volkswagen Commercial Vehicles reported sales of 844 units. The Amarok Single and Double cabs accounted for 632 units of the total sales.
Glendinning concluded: “With the first quarter of 2012 having registered relatively buoyant demand for new passenger cars the likely pace of market growth for the year will become more apparent as the second quarter progresses. Sales will, however, continue to be supported by growth in household income, real new vehicle price increases continuing in negative territory, ongoing low levels of debt servicing costs and ongoing new model introductions which will continue to stimulate new car demand.”