Volkswagen Group South Africa maintain its lead position in the passenger car market


Volkswagen Group South Africa has maintained its lead position in the passenger car market with total sales of 8 260 units and market share of 23.7 % in May 2012.

Volkswagen Naamsa

In May 2012, a total of 34 820 new passenger cars were sold in South Africa, an increase of 18% when compared to April 2012 and a growth of 20.8% against the same period in 2011. From January to May 2012, the market has improved by 11.3% against the same period in 2011.

“The passenger car market in May 2012 performed above expectation. From the perspective of the seasonal pattern of demand for new passenger cars in South Africa, May is usually relatively quite. The month recorded the highest selling rate of new cars per day since June 2007. It continued a slow but steady improvement in the underlying momentum in demand that has been evident in the first months of 2012,” said Mike Glendinning, Director: Sales and Marketing, Volkswagen Group South Africa.

“The more robust than expected performance of demand for new passenger cars in the first half of 2012 is, however not fully supported by other key economic indicators. GDP growth has disappointed, reflecting an improvement of only 2.7% seasonally adjusted and annualised during the first quarter of the year. Manufacturing production in March 2012 decreased by 2.7% compared with March 2011. Despite these developments the consumer demand side of the economy continues performing relatively well. This is reflected not only in the performance of demand for new passenger cars, but also in retail sales which in real terms increased by 6.8% year-on-year in March 2012. It was also supported by ongoing growth in demand for instalment sales finance, which in April grew to 12.5% annualised, the highest rate of growth since January 2009,” added Glendinning.

“Volkswagen Group South Africa maintained its dominance in the passenger car market for the fifth consecutive month in 2012. Polo Vivo was the best-selling Brand in the country with 2 789 units. At the same time, Polo was the second best-selling Brand in the passenger car market with 2 343 units. Both models are still market leaders in the A0 segment, in spite of the new models being introduced in the most competitive segment in South Africa,” explained Glendinning.

The Audi Brand recorded its best May sales yet with 1 400 units sold. Audi’s performance was ably supported by the A4 sedan/Avant with the sales of 365 units as well as the new Q3 (213 units) and A1 Sportback (101 units) which were both launched in May 2012.

Volkswagen Commercial Vehicles reported sales of 575 units and 249 of these units were Amarok Single and Double cabs. Supply constraints in Argentina continue to impact on the delivery of the Amarok range into South Africa.