In 2011 Volkswagen Commercial Vehicles established its Brand as one of the main players in the light and medium commercial vehicles segments. Year to date, over 6500 units have been sold. This is almost double the total number of units the Brand sold in 2010.
At the 2011 Johannesburg International Motor show, Volkswagen Commercial Vehicles is presenting its model range – Amarok double and single cabs, Caddy, T5 and Crafter. Each of these models is amongst top sellers in its segment.
“In the past 12 months, we have introduced new and refreshed models – Amarok single and double cabs plus Caddy – in our range. This has helped us to consolidate our position and to compete in the main segments of the light commercial vehicles. As such our market share has significantly improved as we introduce new models into the market,” said Jaco Steenekamp, General Manager – Sales and Marketing at Volkswagen Commercial Vehicles.
“Without doubt, the main contributor to our market share gain was the introduction of the Amarok bakkie that has achieved 16% market share of the double cab segment. Latest sales indications show that the single cab derivative that we launched in July 2011 will soon be enjoying similar success,” added Steenekamp.
Volkswagen Commercial Vehicles has been proactive and enterprising in its quest to position and present Amarok in the market. Marketing activities included a successful partnership with the motorsport legend Sarel van der Merwe in the Spirit of Africa competition, donation of vehicles to the anti-rhino poaching initiative and more recently vehicle sponsorship of the Voetspore expedition from Cape Agulhas to Cairo.
Amarok Double Cab
Volkswagen Amarok – world’s most fuel efficient 1-ton bakkie
Amarok with its highly advanced TDI engines – all turbo charged direct injection engines – sets new standards when it comes to fuel economy and emissions. Its active and passive safety systems as well as convenience features all match up to passenger car standards yet it is extremely rugged.
Many of the technologies offered in the Amarok are being used for the first time in the one-ton bakkie segment. They include the use of a Bi-Turbo charging system for the 120kW engine. In terms of its space, load bed width and height, cargo loading abilities and payload capacity, the new Amarok is “Best in Class”.
Pioneering TDI engines
The 120kW TDI engine features common rail direct injection with two-stage control bi-turbo charging power from its 2.0 litre displacement. It generates a maximum torque of 400 Newton-meter at a low 1,500 rpm. This superior performance contrasts with a remarkably low combined fuel consumption of just 7.9 litres of diesel per 100 kilometres (4×2 derivative).
The second engine variant is another TDI four cylinder with maximum power of 90kW. Its technology includes a turbocharger with variable turbine geometry. The “small” TDI develops impressive torque of 340 Newton-meter from 2,000 rpm. The 90kW engine consumes just 7.7 l/100 km. Both TDI engines break the 210 g/km CO2 emissions limit that was considered a barrier in this class. The bakkie comes with a standard six-speed manual transmission.
Dynamic and safe on any terrain
Amarok customers can choose from two different driveline versions: switchable four-wheel drive (4MOTION) and rear-wheel drive (4×2). The latter represents the entry-level version and will appeal to customers who are mainly interested in the Amarok’s styling and versatility in a utility application. The all-wheel-drive version is right at home in all terrains. The Amarok 4MOTION with switchable four-wheel drive is an ideal vehicle for off-road excursions when the going gets tough, but is equally at home in an urban environment.
From workhorse to lifestyle bakkie
The Amarok is available in two equipment lines, Trendline and Highline. Standard features in the Trendline include height adjustable front seats, variable folding rear bench seat, locking glove box and load bed lighting. The front bumper, door handles and mirror housings are painted in body colour. Window lifts, door locks and side-mirror adjusters are all electrically powered. In addition, a radio with CD player, semi-automatic climate control system (Climatic), multi-functional display, cruise-control system and front fog lights are all standard equipment. 16-inch alloy wheels emphasize Amarok’s strong image.
The Amarok Highline offers a number of exclusive features. Building on the Trendline equipment line, the Highline has upgrades such as part-chrome side mirror housings, various chrome accents outside and inside the vehicle and fender flares in body colour that create space for 17-inch alloy wheels. In addition, the top equipment line is characterised by a colour contrasting instrument panel, an automatic climate control system (Climatronic) that offers exceptional comfort, a higher performance sound system and classy fabric seat covers.
New safety standards in bakkie segment
The safety package of the Amarok sets new standards in its class. Along with driver and front passenger airbags there are also head/thorax airbags, still rare in this segment. Also included, of course, are height-adjustable head restraints and three-point safety belts at all seating positions.
Numerous other features guarantee a high level of active safety. These include the Electronic Stabilisation Program (ESP) which is standard in the Highline models.
Anotherfeature contributing to safety is “Off-Road Mode” – activated by the press of a button – which is enabled up to a vehicle speed of 100 km/h. In this mode, the ESP system, Electronic Differential Locks (EDL), Anti-Slip Regulation (ASR) and Anti-Lock Braking system (ABS) are all tuned for challenging off-road conditions.
The ABS system can reduce braking distance both off-road and on gravel road surfaces, often significantly depending on the road composition. When “Off-Road Mode” is activated while the bakkie is driven at less than 30 km/h, Hill Descent Assist is also activated; it holds driving speed constant on steep descents by means of targeted brake actuations. For the first time in this class, when Hill Descent Assist is activated, the driver can individually adapt the vehicle’s speed to a particular driving situation by accelerating or braking. On vehicles without ESP, “Off-Road Mode” comprises ASR and Off-Road ABS systems that are standard equipment here.
Amarok Single Cab
Largest loadbox in class
South Africa was first country to introduce the new Amarok Single Cab. South Africa is the largest market in the world for Single Cab pick-ups.
The Amarok Single Cab model range is powered by latest technology turbo-diesel engines. Advanced technology direct injection petrol engine will be introduced before the end of the year. All models are available in either Basic or Trendline trim levels with an option of 4Motion 4-wheel drive and 4×2 rear wheel drive.
The addition of the new single cab model range has provided Volkswagen Commercial Vehicles with full representation in the 1-ton pick-up market in South Africa with a range of vehicles filling every requirement from basic fleet workhorse through to buyers whose needs extend to the use of the vehicle for both business and personal use.
Advanced engine technology
The introduction of the Amarok Double Cab saw the implementation of a number of advanced technologies in the pick-up market for the first time. Prime amongst these is the use of fuel efficient TDI turbo charged direct injection engines with the 2.0TDI engine delivering maximum power of 90kW and peak torque of 340 Nm. The 2.0 BiTDI engine produces 120kW with peak torque of 400Nm.
Significantly this level of performance is achieved with exceptional economy. The 2.0TDI 4×2 derivatives consume just 7,6 litres per 100km in the combined cycle and the 2.0BiTDI(4×2 derivative) just 7,9 l/100km with CO2 emissions of 202 g/km and 208 g/km respectively.
New to the Amarok for the single cab range is the 2.0TSI petrol engine with maximum power of 118kW over a broad engine speed range and peak torque of 300Nm, also over a wide range for exceptional engine flexibility. Fuel consumption for the combined cycle in this instance is 9,5 l/100km. In all cases drive is via a 6-speed manual transmission. An upshift/downshift indicator in the instrument display aids economical driving by indicating optimal gearshift points.
‘Best in Class’ loadbox, payload capacity
When it comes to carrying capacity, the Amarok Single Cab leads the class. It has the widest load box at 1 620mm with a useable width between the wheelarches of 1 222mm – more than 100mm up on its nearest competitor. This is the only vehicle in the class that accommodates two Euro pallets in a crosswise configuration (a Euro pallet measures 1 200 X 800mm). The Amarok’s loadbox area is 3,57 m2, an advantage of 10% over the nearest competitor in the class.
Payload capacity is top of the class at between 1 225kg and 1 354kg depending on model. This combined with the large load box area improves delivery efficiencies, a key to cost control in commercial operation.
When it comes to towing capacity the Amarok is in a league of its own with a gross combination mass of 5 500kg, some 30% more than its nearest rival. This allows for a braked trailer weight of 2 800kg, almost double that of competitors, on both 4×2 and 4Motion models. This towing performance applies to gradients of up to 12%. Maximum trailer nose weight on the tow hitch is 120kg.
Comfortable and spacious cabin
While there is a close focus on maximised load space and operating efficiency, driver comfort and interior space have not been overlooked. Leg room is substantial, even for the tallest of drivers, as is the space afforded to the upper body area.
A steering column that is adjustable for both height and reach, and seat height adjustment provide for added driver comfort. A large space behind the seats tops off the interior space that, like many of the Amarok’s features, is best in class. This all adds up to a user friendly cabin that ensures a pleasant and practical work environment with reduced fatigue and enhanced productivity, especially relevant in commercial applications.
Passive and active safety
Driver safety is another area in which the Amarok excels. The Amarok Double Cab received a Four Star Euro NCAP safety rating in tests conducted in 2010, the best result for any pick up tested by Euro NCAP to date. The safety features inherent in the Amarok design have ensured that the benefits of this result are carried over to the Single Cab model.
Included in the safety specification across the range are: ABS anti-lock braking, EBD – Electronic Brake Force Distribution, and TCS traction control system. A driver side airbag is provided in the Basic specification with the option to upgrade to a passenger side airbag with de-activation switch. Driver and passenger airbags are included in the Trendline specification. Daytime running lights are a feature across the range.
As South Africa’s latest entrant into the hugely competitive 1 ton pick-up segment, the Amarok delivers in every sense of the word.
T5 – Caravelle, Kombi and Transporter
New ESP including hill hold assist fitted as standard
The most successful model series of its kind in South Africa – referred internally as T5 – is even more frugal, clean and refined in the latest generation. It also offers greater active driving enjoyment than before. Once again, the T5 models are adopting the positions of technological leadership in their respective segments.
Visually, the Transporter, Kombi and Caravelle follow the new Volkswagen design DNA. Clear, horizontal lines make the new T5 range look even better in terms of quality and make a timeless impression.
New, extremely frugal generation of TDI engines
The T5 model range has three 2.0 litre TDI four-cylinder engines with output values of 75kW, 103kW and 132kW. Across the board, they offer significantly greater dynamic torque characteristics and improved acoustics, combined with an average reduction in fuel consumption and CO2 values. The new high-end TDI – 132kW – develops a remarkable maximum torque of 400 Newton metres.
The new generation T5 offers numerous technological highlights. Take the gearbox, the T5 is available with the option of a significantly more efficient dual clutch gearbox (DSG). Take the traction distribution, as option customers can order electronically controlled four-wheel drive system (4MOTION with a fourth generation Haldex clutch) that achieves further improvement in active safety and ensures consistent off road performance when needed. The most powerful 4MOTION version (TDI with 132kW) is also be available with DSG transmission. As a result, this T5 derivative is an ideal towing vehicle (trailer load up to 2500 kg).
Furthermore, the safety features have been improved significantly by having the latest generation ESP fitted as standard (including trailer stabilisation and hill hold assist). A new hazard flash function for the brake lights (emergency braking warning display) is also available across the range as standard. A completely newly developed Servotronic system ensures significantly improved steering precision and is a standard feature in the Caravelle.
Comfort at the highest standard in the class
The interior offers new, higher quality instruments and steering wheels, a new generation of radio systems (RCD210 and RCD 310), LED lighting systems, and fresh fabrics and seats with an even better ergonomic balance. In parallel to all this, the cost of ownership has also improved significantly. This is due to the lower consumption figures, extremely good value retention and even lower service costs.
ESP and daytime running lights standard across the range
Caddy is the market leader in the half ton panel van segment. Since 2006, Caddy Panel Van’s average market share has been over 55%.
The Caddy was launched in South Africa in the last quarter of 2004 and has to date sold over 13 900 units (commercial and passenger models). Globally, Caddy has sold approximately 900,000 units over the period of six and half years (2004 to mid-2011).
The new Caddy Panel Van is the first car in Small Panel Van segment to be equipped as standard with ESP on all models. Volkswagen Commercial Vehicles is rigorously pursuing its safety strategy of protecting the driver and passengers in the best way possible.
The Caddy is offered with one petrol and two new common rail TDI engines which deliver excellent fuel efficiency and lower CO2 emissions.
Turbo diesel engines
The 2.0 litre turbocharged four-cylinder (TDI) diesel engines deliver 81kW and 103kW respectively. Both engines use the quiet and efficient common rail direct injection. The 103kW TDI is offered with a 6-speed DSG transmission. The 81kW engine is offered with a 5-speed manual transmission.
The best-selling 1.6i 75kW engine remains unchangedfrom the previous generation and is mated to a 5-speed manual transmission.
The new Caddy model range has been packaged to fully satisfy the needs of the business and private customers. The Caddy is still available as a Panel Van for business use which accounts for nearly 76% of the sales volume and ‘People Mover’ for private use.
The standard features include daytime running lights, ESP, electromechanical power steering and anti-theft alarm system that is now also standard on the Commercial models.