Volkswagen Car Sales South Africa NAAMSA January 2013


A positive start to 2013 for the Volkswagen Group South Africa

  • Volkswagen Group South Africa tops total vehicle market in January
  • Polo Vivo top-selling model in the total vehicle market
  • Strong start for the Audi Brand

Volkswagen Car Sales

Volkswagen Group South Africa recorded a positive start to 2013 with sales of 10 511 units (Volkswagen Passenger – 8 226; Audi – 1 555 and Volkswagen Commercial Vehicles – 730) in the total vehicle market in South Africa. The achievement gave Volkswagen Group South Africa market leadership in both the total and passenger car markets in January 2013 and market share of 19.1%.

In January 2013, 39 738 new passenger cars were sold in South Africa, an increase of 20.2% when compared to the sales in December 2012.


Volkswagen Group South Africa delivered 9 781 units to its customers and achieved a market share of 24.6% in the passenger car market in January 2013.


Polo Vivo was the top selling model in the total vehicle market in January with 4 047 units. This is an all time sales record for Polo Vivo since its launch in March 2010. Meanwhile, Polo was the second best-selling passenger model with 2 790 units.


Audi delivered another sterling performance in the premium segment with the total sales of 1 555 units. The best-seller for the Audi Brand in January was A4 with sales of 509 units.


In the light commercial vehicles segment, Volkswagen Commercial Vehicles sold 650 units. Amarok single and double cabs reported sales of 303 units.


“The new passenger car market in January performed in line with expectations. The selling rate of new cars per day in January grew by 2.3% over the December selling rate per day continuing the underlying robust performance of the new car market,” said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa.


“Given the subdued economic outlook for 2013, it is likely that the rate of growth in demand for new passenger cars may also moderate during the course of the year. While the market will continue to be supported by declining real new car prices, a highly competitive trading environment with significant sales incentives further boosting affordability, low debt servicing costs, steady replacement demand and ongoing exciting new model introductions. It is probable that the market may slow down during the year possibly registering low single digit rates of growth,” added Glendinning.