Volkswagen Car Sales South Africa NAAMSA 2013 March


Volkswagen Group South Africa retains its leadership position in the passenger car market

  • Polo Vivo still the best-selling passenger car
  • Polo is the second best-selling passenger car in South Africa
  • Audi growth performance in the premium segment continues
  • Introduction of Amarok Double Cab automatic boosts Commercial Vehicles’ sales

Volkswagen Car Sales

Volkswagen Group South Africa retained its leadership position in the South African car passenger market in March 2013 with the total sales of 8 516 units and a market share of 22.8%. In the first three months of 2013, Volkswagen Group South Africa delivered 26 858 passenger cars to its customers and has a dominant passenger car market share of 23.6%.

In March 2013, 37 596 new passenger cars were sold in South Africa, an increase of 2.5% when compared to the sales in February 2013. The sales however decreased by 3.6% when compared with March 2012.

Polo Vivo was the best-selling passenger car during the month with total sales of 2 939. It was followed by Polo, which sold 2 596 units in March.

Audi delivered another sterling performance in the premium segment in March with total sales of 1 530 units. The A4 was the best-seller with 555 units. The A4 model range has recently been expanded with the introduction of the Allroad derivative. Audi’s year to date premium segment market share has grown to 21%.

Volkswagen Commercial Vehicles reported deliveries of 698 units in the light commercial vehicles segment. The introduction of the innovative 8-speed transmission into the Amarok Double Cab model range boosted the bakkie sales for the month to 510 units.

“The demand for new cars in March 2013 was slowed down by the timing of the Easter long weekend and school holidays which fell during the last week of the month. This resulted in both a reduction in the number of selling days during the month as well as potential new car buyers going away on holiday,” said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa

“The picture however changes when one analyses the selling rate of new cars per day during the month. The selling rate per day of the new cars was 2.3% up on February 2013 and 4.5% up on March 2012. The average selling rate of new cars per day in the first quarter of 2013 was 5.7% up on the average selling rate per day in the first quarter on 2012. This is probably a more accurate reflection of market conditions so far in 2013 versus 2012,” added Glendinning.

“However, given the modest outlook for economic growth in 2013, we are continuously optimistic of low levels of market growth during the year,” concluded Glendinning.