VIRTUAL SALE, REAL SUCCESS
Kia Picanto & Rio star in BCA ‘Virtual Sale’
Kia held their first Virtual Sale with BCA on 3rd July with KIA dealers and Live Online bidders participating. The special event was staged at the world famous Kia Oval Cricket ground and marked the official used market debut of the New Kia Picanto and the New Kia Rio.
The auction of seventy cars took place via a giant screen at the Kia Oval where BCA’s auctioneers and the KIA dealers were gathered, with live images and audio of the sale simultaneously available to BCA Live Online bidders.
With strong bidding throughout the event, nearly 90% of the entry was sold for an average of 105.67% of CAP Clean. Both debut models had excellent results, the Picanto averaging 111.46% of CAP Clean and the Rio averaging 105.34% of CAP Clean.
David McCluskey, National Used Vehicle Sales Manager for KIA commented “With the continued demand for more economical motoring and the pressures on household budgets, the new Picanto and RIO have generated massive interest among motorists and the media alike. This was reflected in the exceptional values recorded today in the KIA Virtual sale.”
He added “The presentation by BCA was to the highest standards and everything ran exceptionally smoothly. This was an outstanding event that achieved an exceptionally strong CAP price performance, particularly for our debut Rio and Picanto models.”
BCA’s Sales Director Mark Hankey added “This debut Virtual sale for Kia was well-supported by the dealer network and Live Online bidders, which is reflected in the excellent price performance achieved. By averaging 105% of CAP Clean at a time when wholesale prices have been under some pressure, KIA clearly have a product range that is proving very attractive to retail customers.”