Vehicle Sales Momentum Carried Through Into 2012

  • Chevrolet Aveo maintains sales spot in Top 10
  • Newly launched vehicle well accepted by market

The first vehicle sales month of 2012 saw momentum carried forward from the past year with an increase in sales of 6,97% over January 2011. In this market General Motors South Africa sold 5 136 vehicles for a market share of 10,6%.

Within GMSA’s passenger vehicle range the Chevrolet Aveo maintained a high profile in seventh position in the top ten ranking with 657 sales for the month. The Cruze was ranked number eight with 606 sales. The Chevrolet Orlando continued to impress in the MPV segment with 103 sales as the segment leader. The Chevrolet Utility recorded sales of 1 205 units in the sub- 1 ton segment.

“January vehicle sales numbers released by NAAMSA show subdued but positive growth in the market,” says Malcolm Gauld, GMSA’s Vice President, Sales and Marketing. “As ever one has to view the January numbers with a degree of caution with some carry over in new registrations from December and varied close-off dates for December reporting. A more realistic perspective is typically gained with the February sales returns.

“Significant for GMSA is the positive market acceptance and performance of the company’s latest releases – notably the Chevrolet Sonic, with full range representation now becoming available; and the new Chevrolet Utility which has customer demand out-stripping short-term availability.

“Looking ahead we expect a moderate level of growth in sales for the industry in 2012 but at a lower level than that of the past year. New model activity will sustain a high level of buyer interest with some particularly exciting product to come from GMSA in both the Chevrolet and Opel product ranges over the coming months.