VEHICLE PROVENANCE EXPERT HPI APPOINTS CONSUMER DIRECTOR







Published by Gerald Ferreira Date: February 13, 2012
Categories: General News

New role confirms commitment to strengthening its position as the premium used car data provider

Leading used car information expert, HPI, continues to invest in the expertise and development of its core consumer service with the appointment of Kristian Welch as Consumer Director.

Kristian’s experience as a digital marketing strategist, combined with several years in the consumer motoring arena, have placed him in this key role to develop HPI’s digital media offering to build brand awareness amongst used car buyers and further strengthen its consumer market position.

Prior to joining HPI, Kristian was Consumer Director for EuroTaxGlass’s, managing the launch of its new e-commerce based consumer proposition. Previously, he held several key roles at the British School of Motoring (BSM), including Commercial Director, Chief Marketing Officer and Head of Digital and Retail Marketing.

Kristian says of his new role, “This is a really exciting opportunity for me to use my expertise to further develop one of the most highly regarded brands in the motoring arena.  HPI already provides unrivalled protection for consumers, helping them offset the financial risks of used car buying.

“Buying a car is the second biggest purchase that someone will make, but unlike when buying a house, which is the largest purchase most will make, many people fail to make the rigorous checks needed to understand the history of a vehicle.   In today’s tough economy, it is more important than ever for used car buyers to be able to reduce the risks of a deal that could see them lose thousands.  Unlike many other provenance checks on the market, the HPI Check includes a £30,000 guarantee should the information it supplies be inaccurate.  This provides even greater peace of mind to buyers, and my aim to focus on raising awareness not only of the HPI brand but the benefits it delivers at a time when they need it most.”

Daniel Burgess, Managing Director of HPI comments, “Kristian’s expertise in the digital marketing arena, as well as the consumer motoring industry makes him the perfect person to lead our consumer arm. He understands the specialist approach needed and displays clear leadership and vision to enhance the strength of the HPI brand and increase sales. The creation of this role confirms our intent to cement our position as a premium provider of vehicle history checks that protect used car buyers before and after the purchase.”