UNVEILED: THE NEW MASERATI MODEL NAMES
Paris, 27 September 2012- “The international spotlight of the Paris Auto Show – where Maserati is introducing the new GranCabrio MC – is the perfect setting to announce the names of the three much awaited future Maserati products; the models that will give Maserati a completely new scope to 50,000 units per year by 2015.
The first of the announced new models is the all-new Maserati Quattroporte – the model which will continue the 50-year success story which began in 1963, when Maserati established the category of ‘Luxury Sports Saloon’ with the introduction of the first Quattroporte.
The new high-end E segment four-door saloon will be named Ghibli – a name that draws directly from Maserati’s rich and successful tradition.
Finally, the name of the sports luxury SUV that will spring from the Kubang concept is Levante – derived from ‘Via Emilia Levante’ in Bologna where, almost a century ago, the Maserati brothers dreamt of the company that today still bears their name. Considering that Levante will be marketed in 2014, the year Maserati will celebrate its Centennial, it seems a very apt name and, in many ways, a bridge to Maserati’s future.