Motorpoint, the UK’s leading car supermarket, has won the coveted Car Supermarket of the Year 2013 title in the Motor Trader industry awards.
Recognising the company’s commitment to customer service, outstanding value, and its investment in staff, Motorpoint beat off fierce competition from rivals to be crowned Car Supermarket of the Year at last night’s gala event in London. Motorpoint’s chairman, Mark Morris, was on hand to receive the award.
“Only the best companies are recognised as the leader in their field, and Motorpoint is now one of them. This brilliant achievement recognises our strong growth through the delivery of an outstanding customer experience,” explained Motorpoint’s managing director, Mark Carpenter. “This has only been possible through the hard work and dedication of the Motorpoint team.”
Key to the Motorpoint customer experience is the company’s significant investment is staff and training, which includes the Motorpoint Training Academy. As the focal point of training across the organisation it delivers a wide range of courses, including one-to-one coaching and personal development; skills development; team building days; motivational courses; and management development.
With an 18% increase in sales in the last 12 months, Motorpoint is growing despite the current economic trend. On average, the group sells a car every 7 minutes 12 seconds and last year saved its customers £171 million – comparing the discounted price of its cars to the list price.
As a result, Motorpoint is opening new branches across the UK. Following a successful launch in Chingford, Essex, earlier this year the company will unveil its seventh dealership, when a new 5.7 acre site opens in Birmingham this August.
The impressive site on Lichfield Road, will hold at least 400 models at a time and is expected to sell 6,500 low-mileage, nearly new and used cars in its first full year of trading.
Motorpoint sold over 31,000 cars over the last 12 months, at highly competitive prices, and the company also operates the industry-leading trade disposal site auction4cars.com, through which more than 20,000 cars were sold in the same period.
Every day around 3,500 cars covering some 34 marques are available for sale across the network. The stock profile is based on a very low age and mileage, which aligns with research that shows that buyers put price/saving, low mileage and make/model as their top three factors in choosing a car.