UK STUDENT SET TO TAKE THE FILM WORLD BY STORM







Published by Gerald Ferreira Date: July 11, 2012
Categories: Chevrolet, Chevrolet Community Events

Winner of Chevrolet’s pan European competition announced ~

ChevroletFrom more than 1,000 creative entries, 25 year old University of Lincoln student Kenny Van Mierlo has been announced as a winner of the ‘Young Creative Chevrolet’ initiative.

The pan-European arts competition, which helps support young talent, saw entries from 24 European countries and over 280 schools, all in an effort to take home the title of upcoming creative European talent. Kenny took this to new heights with his video entry, created to incite people to make something happen in their lives. The film impressed the judges so much during the UK deliberations that he was awarded first place and then went on to battle it out in the European finals held in Cologne, Germany, where he was awarded a well deserved second place.

Kenny comments “I’m so very happy to have won second place in the European final, I really didn’t expect it. My main goal was to make an entertaining video, which would leave people with a happy feeling. Getting to work with Andy Baker of MoFILM will be an amazing opportunity for me to learn from the professionals. I want to become a commercial director in the future and hope to move to London to find a starting position in the industry so the prize money will really help towards this.”

Students were asked to submit projects across four disciplines – visual arts, photography, video and fashion around this year’s creative theme of opportunity and empowerment. The winners have been chosen based on the creativity of their work, the innovation, aesthetics and the positioning of the brand image.

The top-three European winners per discipline will receive a total cash prize of 5,200, 4,200 and 3,200 euros respectively and will be honoured at a gala awards night to be held in Hollywood Los Angeles in October. All three video winners will also receive a once in a lifetime opportunity to attend a MoFILM video workshop offered by Andy Baker, co-founder of film production company MoFILM.

UK Judge and Chief Creative Officer for MoFILM David Alberts comments: “Kenny’s video was a wonderfully simple short story that was well written, well acted and well shot, I walked away from our day believing that YCC was providing a stage for young creative people to shine.”

Susan Docherty, President and Managing Director of Chevrolet Europe comments, "The growing popularity and participation in Chevrolet's applied arts contest is a strong sign that students today, more than ever, value the opportunity to engage with an iconic brand and gain real-world design experience and professional connections.

To see evidence of such art and design talent in Europe is not only inspiring but promising. Young artists and designers who are this good should be encouraged at this stage of their careers, and we're delighted to continue playing our part."