UK MARKET LEADER FORD BUILDS CAR SALES AND SHARE THROUGH 2012







Published by Gerald Ferreira Date: August 6, 2012
Categories: Ford, Ford Financial

BRENTWOOD, Essex, 6th August, 2012 – Ford continues to build on its UK market lead through 2012 with increased car sales and share to the end of July, compared with the same period in 2011.

Ford Market Leader

Ford car sales were up in July and sales for the year to date (end July) have increased by 3.8 per cent, compared with 2011.  The UK car market as a whole was also up 3.5 per cent for the year to date, according to the official figures released today from the Society of Motor Manufacturers and Traders (SMMT):

  • Ford car sales and share up through 2012
  • Ford Fiesta is the UK best seller in July and for the year to date
  • Ford car and commercial vehicle (CV) sales both up in July
  • Ford medium CVs increase segment share in July and for the year to date

The official figures released by the SMMT show that total car sales in July were up 9.3 per cent to 143,884 units, compared with July 2011. Ford car sales of 18,527 were up 1.6 per cent, from 18,245 in July 2011.  For the year to date (end July) total UK car sales were 1,201,564 up, 3.5 per cent compared with 2011, while Ford car sales for this period in 2012 were 168,905, up 3.8 per cent compared with 2011.

Ford’s strong car sales performance is headed by the Ford Fiesta, which was again the best seller for the month as well as for the year to date.  Ford Fiesta sales for the year to date have increased from 58,338 to 67,103, compared with the same period in 2011, and its car market share is up from 5.1 to 5.6 per cent.

Ford’s car sales were up across its range in July and, as well as the Fiesta, Ford Ka, Ford C-MAX, Ford Kuga, Ford Mondeo, Ford S-MAX and the Ford Galaxy all recorded sales increases in July, compared with July 2011.

Mark Ovenden, Ford of Britain managing director, said:  "Despite fierce competition Ford’s UK market lead remains solid with car and commercial sales increasing in July.

“Propelling the increase in car share through 2012 has been a cascade of new and technologically exciting Ford products, including the award-winning 1.0-litre EcoBoost engine in Focus, which is accounting for 30 per cent of that model’s registrations, while the new Focus ST and B-MAX are poised for customer deliveries during the important September sales month.  Also on its way is the much acclaimed new Ford Transit and Tourneo and there is still more Ford product news to come."

Ford’s total CV sales were up in July, increasing from 5,436 in July 2011 to 5,806 this year.  Ford medium commercials, headed by the industry-leading Ford Transit, have accounted for 31.6 per cent of sales in that segment for the year to date, up from 28.3 per cent in 2011.  In July, Ford medium commercials accounted for 34.6 per cent of sales in the segment, up from 31.1 per cent in July 2011.

Ford Transit’s position as the UK’s best-selling commercial vehicle remains unchallenged: Transit holds 17.6 per cent of the CV market for the year to date compared with 5.6 per cent for its nearest challenger.  In July, Transit accounted for 18.7 per cent of the total CV market.