- Kia Amanti (Opirus) wins large car segment and Kia Spectra (Cerato) receives top honors in small car segment
(SEOUL) January 19, 2006 — The Kia Amanti (also known as ‘Opirus’ in some markets) received the “Most Delightful Vehicle of 2005” award for the large car segment from Strategic Vision, Inc. (SVI), a San Diego-based research firm. Additionally, the Kia Spectra (also known as ‘Cerato’ in some markets) shared top honors for the same award in the small car segment, along with the Volkswagen Jetta.
“We’re pleased that Strategic Vision has bestowed yet another honor upon the Kia brand,” said Len Hunt, executive vice president and chief operating officer of Kia Motors America (KMA). “It serves as added proof that our entire line of vehicles is instilling a feeling of pride and passion among Kia owners.”
The Kia Amanti received the same award in 2004.
Strategic Vision measures the experience of approximately 90,000 new vehicle owners annually. The survey has been done since 1996. According to Strategic Vision, the results give the industry actionable information about multiple issues, including building better vehicles, communicating more effectively, increasing sales opportunity, creating strong brand image, creating loyalty, and assessing success and failure of strategy.