TRUCK COMPETENCE PROVES POPULAR THEME AT AUTOMECHANIKA IN FRANKFURT
Truck Competence was a new theme at Automechanika Frankfurt this year and it proved a big success. The show organisers, Messe Frankfurt, are planning to expand on this theme at the next show in Frankfurt, which takes place from 16-20 September 2014.
The organisers of the world’s largest trade fair for the automotive aftermarket said the decision to introduce Truck Competence as one of the new themes for the 2012 show was the increasing number of service centres that cater for both passenger and commercial vehicles, following consolidation after the global economic downturn, as well as the large number of exclusive truck service operations, both OEM and independents.
The main tool used to promote the awareness of Truck Competence was a visitors’ guide listing more than 800 exhibitors which are involved in selling aftermarket products or services for commercial vehicles. There was also orange Truck Competence signage on these stands.
Truck Competence was included as a theme at an Automechanika trade fair for the first time at the Middle East show, held in Dubai in June, It proved a success with 418 of the 1 324 exhibitors listed as being suppliers to the commercial vehicle markets.
The plan going forward is to roll out Truck Competence at the other Automechanika trade fairs around the world, including Automechanika Johannesburg, which take place at Expo Centre, Nasrec, from May 8-11, 2013.
Trucks featured on several of the stands in Frankfurt, many linked to diagnostic problem-solving and servicing equipment as well as being used to demonstrate a variety of hoists to lift these large and heavy vehicles.
The spectrum of involvement was across a broad spectrum along the entire commercial vehicle value chain from service and repair parts via workshop equipment to accessories, collision repair and bodywork care.
Among the many “truck competent” companies represent at Automechanika Frankfurt were Washtec, with a notably fast washing system for commercial vehicles, Diesel Technic with a comprehensive product range for trucks, buses and trailers, including a replacement parts range for the “Big 7” European commercial vehicle brands and Bosch with truck parts and diagnostic and servicing equipment.
The organisers of Automechanika also went out of their way to show trucks in another light with displays of racing and trials trucks. There were exhibits by several of the teams that race high powered trucks on road circuits in Europe, as well as trucks that take part in rally-raids (like the Dakar Rally) and truck trials, which have championships in Europe.
The Dakar Rally was represented by an 800 hp Iveco Trakker of the Netherlands-based De Rooy team, which won the 2012 Dakar Rally. It has a top speed which is limited to 150km/h. This specific truck with former world rally champion Mike Biasion at the wheel placed sixth in the 2012 Dakar.
Judging by the enthusiastic response from both exhibiters and visitors it seems Truck Competence is set to biome another ingredient in the winning recipe that is the global Automechanika brand.