Trentyre on Track with New Man behind the Wheel

Share on :


Nigel SowerbyNigel Sowerby, the man behind the wheel of national tyre and related services retailer Trentyre, has his sights set on a major comeback for the group, and plans to drive it there through fundamental standards of excellence, “executed properly and throughout each and every outlet across the country”.

Sowerby, who joined Trentyre as Operations and Commercial Director in January this year, had headed GoodyearUK’s truck tyre and retail operations from 2006 until his new appointment. Before that he had worked his way up from counter-hand to director of American-based Dana Corporation, which specialises in automotive components and retail, so his experience and knowledge of the automotive services sector runs very deep.

“One of the highlights of my career with GoodyearUKwas transforming the business into a sustainable entity that can now hold its own in the marketplace. I would go so far as to say that the Goodyear truck tyre business in theUKnow sets the benchmark. This transformation was achieved following the implementation of a series of initiatives, once challenges within the operation had been identified,” he said.


His course for Trentyre has been laid out with the same passionate momentum.

“I have vowed to take Trentyre back to great in the next three to five years, or for as long as my assignment remains in effect and I truly believe it can be done.

“First on my agenda is to drive home the message that Trentyre needs to ‘get back to basics’! We must understand, identify, define and solidify our commercial proposition. The priority is to introduce and drive standards and to enforce the need for things to be done in strict accordance to service level agreements, on a national level.”

Staff morale, pride and confidence are another key focus area for Sowerby, who plans to boost earnings and bonuses as the company progresses.

“We know where we want to get to: we want to be the best in the business, as well as run a sustainable business with decent returns.  Working with our team, shifting mindsets where necessary, we will encourage people at branch level to treat the company like their own business.  A change in leadership and proposition ultimately creates a new environment.  We cherish hard work, self-motivation, drive and entrepreneurial flair and so this is the type of person that we would like to align ourselves with going forward.”


Sowerby’s aim is to “secure a good budget brand to add to our existing product range and to work extensively with both factories (Goodyear andArctic) in Uitenhage to ensure we have the right products at the right price”.

“There is definitely room for improvement to the service offering within Trentyre or any other organisation for that matter. This year’s Gold Standard is next year’s Silver!

“Trentyre’s wide footprint, our heritage, our service proposition and our close alliance to one of the world’s largest tyre manufacturers, Goodyear, are all part of the strong hand we already hold. We are fortunate to be aligned with such a powerful manufacturing force, however the two are entirely separate brands which are there to complement rather than dictate to one another. I’m a firm believer in allowing the service providers and retailers to do their job. The after-sales business thrives on entrepreneurial flair and talent so we want to promote and encourage this.”


Although he graduated with a BA Hons fromLeicesterUniversityand has spent most of his working life in theUnited Kingdom, Sowerby has his roots inAfricaand is delighted to be back. He was born inNigeria, spent most of his childhood inKenyaand started working life inKenyabefore settling in theUKagain with Dana Corporation.

A family man, whose wife and two teenage daughters will join him in South Africaon completion of their studies, he loves the outdoor life of fishing, golfing and game viewing.

“Due to my passion for travel, I’ve been lucky enough to see most of the world, but this country is the perfect fit for me: ample sunshine, the great outdoors and good wining and dining!”

Latest News

Read more about the latest news

Volkswagen Amarok Global Premiere

Volkswagen To Release Global Premiere For New Amarok This Week

Johannesburg, 4 July 2022 – The new Volkswagen Amarok will be officially unveiled during its global premiere on Thursday, 7 July 2022. “We are incredibly excited for the world and our customers

Breyten Odendaal

4 July, 2022

Which Best Buy Recommendation Awarded To Citroen E C4 Electric

Which? ‘Best Buy’ Recommendation Awarded To Citroën ë-C4 Electric

Citroën’s ë-C4 Electric has achieved a ‘Best Buy’ recommendation from UK’s leading consumer champion Which? following rigorous analysis by its testing team. Which? ‘Best Buy’ is one of the ultimate consumer

Breyten Odendaal

4 July, 2022

Heveningham Concours Winners

Winners At Heveningham Concours

The winners in the automotive and aviation categories at this year’s charity Heveningham Concours were announced at a summer garden party for owners and guests on Saturday 2nd July at Heveningham

Breyten Odendaal

4 July, 2022

© 2022 -

Main address: 11 Scafell Road 1709 Gauteng, South Africa