Tracker Steps UP Its Telematics Focus In the Insurance Industry







Published by Gerald Ferreira Date: March 17, 2012
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Mark Thomson appointed Director of Insurance Development

TRACKER, the stolen vehicle recovery and fleet tracking expert, continues to invest in bringing its telematics solutions to the insurance industry with the appointment of Mark Thomson as Director of Insurance Development.

With telematics proving to have a key role to play in the future of insurance underwriting, TRACKER’s ability to bring together black box capabilities and customer behaviour scoring through data analysis in one solution, places it as a strong contender to deliver effective solutions to the market.

Mark joins TRACKER from Provident Insurance, where he worked for four years. He was responsible for Yes Insurance and Vauxhall Insurance brands. Prior to that, Mark worked for AVIVA, supporting a range of its businesses.

In his new role, Mark will further develop affinity relationships with insurers and insurance brokers. Fundamentally, his expertise will be vital in building upon TRACKER’s position as a key telematics provider to the insurance market. Mark’s appointment follows TRACKER’s successful partnership with Direct Line, which is currently trialling and evaluating how best to deliver telematics technology into the retail motor insurance arena.

“Insurance telematics is now a political issue, including proposals to force insurers to offer telematics to drivers.  This serves to reinforce the need for the insurance industry to embrace this technology sooner rather than later,” explains Mark Thomson. “TRACKER stands in good stead to assist those insurers who are ready now to commercialise their telematics solutions, before legislation dictates it. Our technology will help insurers lower premiums for those where measured driving behaviour proves that they are less of an insurance risk.

“It could benefit a good number of women drivers when the EU gender ruling comes into play later this year.  Furthermore, it will offer a mechanism for young drivers, who have seen significant premium increases in the last two years, to reduce the cost of insurance through demonstrating their driving ability to insurers.

“TRACKER is a robust business, which can draw upon its experience in Stolen Vehicle Recovery, fleet management and its 18 years of trading heritage. And unlike some other telematics providers, we don’t need a partner to ensure we bring insurers a complete solution. TRACKER brings together market leading data capture and black box capabilities from under one roof. Our in house team can design, test and install bespoke black box devices, drawing upon data analysis capabilities learnt from TRACKER’s banking pedigree. This makes us a unique prospect for insurers looking to harness telematics to enhance risk assessment and develop cost effective premiums.”