Tracker Showcases Telematics and Tracking Technology at 2012 Commercial Vehicle Show


    Leading provider of vehicle tracking services, TRACKER is showcasing its groundbreaking, patented technology at this year’s Commercial Vehicle Show, on 24-26 April, at Birmingham’s NEC. Head to stand #3A10 to find out see firsthand the new level of data available with TRACKER Fleet and how TRACKER’s new battery-powered units provide fleet operators with a robust and flexible solution for valuable assets without a power source, including trailers.

    TRACKER Fleet is a completely re-engineered product which, crucially, has been designed following a comprehensive consultation programme with TRACKER’s existing fleet customers, as well as potential users of fleet telematics. TRACKER Fleet provides important cost-saving benefits by identifying fuel inefficiency and supplying insight into driver and business behaviour and boasts a flexible reporting suite that can be customised to meet the specific needs of each of its customers.

    One delighted TRACKER Fleet user is Northgate Vehicle Hire, which has been a customer of TRACKER for over 10 years and is experiencing the power of TRACKER Fleet. Stuart Fairbrother, Head of Non-Rental Sales says, “We are reaping the benefits of TRACKER Fleet for both our customers and our own service fleet of 60 vehicles. Our customers have been crying out for enhanced vehicle and driver behaviour information and TRACKER Fleet provides just that and more, invaluable information to both Northgate and our customers.

    “TRACKER Fleet’s new mapping system incorporates advanced Google maps, such as Street View with a route replay function, which is a standout piece of technology.  We have been able to use mapping to understand exactly where our service vehicles are and where they are needed.  Crucially, we have harnessed the telematics data to reduce vehicle delivery times to improve upon our customer service levels.”

    Vital to TRACKER Fleet’s evolution has been the addition of new technology, such as its unique patented Transient Voltage Detection technology, which eliminates the need to connect to a vehicle ignition to allow for more accurate ‘idling’ readings. TRACKER Fleet even offers battery powered modules to ensure assets which have no built-in power supply, such as mobile units and trailers, can be monitored.

    All these features have proved invaluable for Clancy Group, operating a fleet of over 1,500 vehicles and 10,000 items of plant. “TRACKER’s telematics product has become an integral part of our business, providing detailed information on speeding, idling, driver hours, journey times and mileage,” explains Bernie Stack, Associate Director for Clancy Plant Hire Ltd. “We are still finding new benefits the system can bring to our business and help look after the wellbeing of our drivers.”

    Apex Plant Hire has also embraced TRACKER’s fleet telematics offering.  This enables them to monitor usage on and off-site, helping them meet employee Duty of Care legislation and increase efficiency.

    David Marriott at Apex Plant Hire adds, “With TRACKER’s telematics on our HGV vehicles, we’ve been able to improve our day-to-day business practices which has boost customer service and fleet performance levels.  The system locates the position of all our vehicles, allowing us to deploy the nearest vehicle to the next rental booking.   We can also see if a job is running behind schedule without our drivers having to call in with updates, which means we can take action and enhance the level of customer service we provide.”

    Stephen Doran, Managing Director of TRACKER concludes, “We are looking forward to bringing TRACKER Fleet to the Commercial Vehicle Show. This product marks our commitment to continually developing and enhancing our products to meet the changing needs of our customers. Visitors to our stand will see how they can harness the power of TRACKER Fleet to ensure vehicles keep moving, while improving efficiency and reducing cost