Toyota U2 Concept Car at the World Maker Faire in New York







Published by Gerald Ferreira Date: September 24, 2014
Categories: Toyota, Toyota Concept Cars

  • TOYOTA KEEPS IT SIMPLE, MAKES IT CLEVER WITH NEW U2 CONCEPT CAR
  • Calty design studio creates a vehicle inspired by America’s new urban DIY movement

Toyota U2  Concept Car

While Toyota is preparing to dazzle visitors to the Paris Motor Show with the C-HR compact SUV concept, on the other side of the pond Toyota’s Calty design studio in California has come up another new breed of SUV – the Urban Utility concept car or U2.

With “do-it-yourself” enjoying a big revival in American cities, where a new kind of entrepreneur is taking a can-do approach to urban regeneration, Toyota’s Calty design studio has researched the movement by speaking to people attending the hugely popular Maker Faires across the country and has used their views to help create the U2 concept.

The U2 has an open architecture and is made from robust materials that reflect a no-nonsense urban style. It has practicality built-in, with a roll-back roof and a tailgate that can be folded down to create a ramp. A rail system makes it easy for owners to customise the interior just the way they want it.

Toyota-Concept-Car

Kevin Hunter, Calty President, said: “Toyota saw an opportunity for a new approach to an urban vehicle, based on the increasing re-urbanisation of our cities, and on urban drivers’ desire for flexibility, fun and manoeuvrability.

“Calty keeps a number of projects concealed while it explores ideas and projects. Revealing something like the U2 gives people a window onto the constant innovation that is happening inside Toyota and our studios, and a possible future vision for urban mobility.”

Toyota-U2-Interior

Toyota U2 Concept Car Customizable interior

The Calty team conceived U2 as a flexible, functional gadget, drawing their inspiration from modern entrepreneurship and Americans’ traditional love of adventure and outdoor pursuits that involve plenty of gear and equipment. It needed to be easily adaptable for individual on-the-go needs, witnessed in details such as a retractable utility bar that can do anything from hold a desk to provide hooks for shopping bags. The side windows flip up, so it’s easy to reach in from the roadside.

World-Maker-Faire

Toyota U2 Concept Car highlights include: -

  • Folding, removable front passenger seat
  • Fold-up rear seats
  • New shift design with an intuitive switch for park, drive and reverse
  • New colour and trim material choicesToyota research found the fast-growing market for small SUVs seeks greater usefulness, but a smaller vehicle footprint. U2 is the size of a compact car, but has the functionality of a traditional pick-up and the spaciousness of a cargo van. It also answers other urban driver priorities in delivering good fuel economy and being easy to manoeuvre, load and unload.

Toyota U2 Concept Car Exterior designed for city life

City streets call for a vehicle that can deal with bumper-to-traffic, potholes and tight turns. Toyota’s U2 concept tackles these demands with a highly durable underbody and bodywork that’s tough as a hand tool and which comes with customisable side panels. The look is modern and characterful, too, evident in details such as the slightly chunky proportions and circular door handles.

Toyota U2 Concept Car Exterior highlights include: -

  • Retracting roof panels
  • Opening rear glass that slides into the tailgate
  • Drop-down tailgate that forms a load ramp
  • Replaceable protective ridges on the tailgate

Appropriately, U2 makes its public debut at the World Maker Faire which is currently being held in New York.