TOYOTA STARTS NEW DREAM CAR CONTEST

Category: Toyota
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If you have a wild imagination, an overload of creativity and are under 15 years old, then Toyota South Africa Motors is looking for you. If you like to draw, then you should enter the 10th annual Toyota Dream Car Art Contest. The contest runs from 15 November 2015 to 1 March 2016.

The Toyota Dream Car Art Contest is intended to create opportunities for children throughout the world to develop their interest in cars and help them feel the joy and importance of having a dream through drawing pictures of their dream cars. The contest was visualised by Toyota President and CEO Mr Akio Toyoda, who wanted to create a platform to teach children to use the power of dreams and imagination and to stimulate their interest in cars. Mr Toyoda remains the chief judge of this competition, despite his demanding global schedule.

“The Dream Car Art Contest gives Toyota a glimpse into the minds of children around the world. It allows us to see their hopes and dreams for their countries and the world at large. It also provides a platform for us to showcase South African talent to the world. This competition is held dear to our hearts and we are always excited to see what the children of South Africa have in store for us. We would like to encourage all South African children to enter. We love seeing your dreams,” said Glenn Crompton, Vice President for Marketing at Toyota South Africa Motors.

The contest started in 2004 and has shown a significant increase in entries in South Africa from just over 350 in the first year to over 13 000 entries last year. The contest is held once a year, with Toyota affiliates around the world conducting a national competition in three age categories namely: under 8 years old, 8 to 11 years old and 12 to 15 years old. The top five contestants win prizes on a national level and the top three are subsequently entered into the international competition which is judged in Japan with Akio Toyoda.

This year’s theme is “Your Dream Car”. All contestants are encouraged to showcase their imagination and draw the car of their dreams. The car could fly, clean the environment, save children’s lives and even create world peace, no dream is too small for this competition. The competition will be judged by a panel which includes the Toyota South Africa’s creative team and creative directors from Johannesburg Advertising Agency, FCB.

Entry forms will be delivered to selected schools across the country and will be available from all Toyota dealerships. In addition, all information including the poster, entry form, questionnaire and the Terms and Conditions of the competition as well as the list of schools can be found on the Toyota website at www.toyota.co.za.

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