TOYOTA SOUTH AFRICA HOLDS CAR SALES MOMENTUM FOR MARKET LEADERSHIP







Published by Gerald Ferreira Date: December 2, 2015
Categories: Toyota

  • Toyota makes it 11 out of 11 months of sales success for 2015
  •  Hilux #1 LCV for 2015
  •  Marked increase shown for newly launched models

Toyota South Africa Motors signed off the second last month of 2015 with another month of unstoppable market leadership, making it 11 out of the 11 months to date. Toyota is way ahead of the retail pack by garnering a massive 11,824 new units in November in the run-up to the annual summer holidays, 4,654 units ahead of its competitors.

Toyota’s November sales represent 23% of the total sales reported by the National Association of Automotive Manufacturers of South Africa (Naamsa); while its contribution to exports tallies up to 5,425 units (19% of export sales).

With the market showing a very slight increase from November 2014, Toyota has proven very resilient. Hilux is firmly entrenched in the top spot as SA’s best-selling model – Hilux realised a record-breaking 3,938 sales for the month of November, comfortably outselling its closest rival by 1,330 units (32,955 to date). This in spite of the fact that this model is in runout and certain derivatives are in short supply.

“This is an incredible achievement given the challenging economic climate which has seen interest rates go up for the first time in many months. Toyota’s sales prowess is testimony to the company’s dedicated staff, dealers and aggressive new model roll out, during the last quarter of this year, with all-new products like Aygo as well as significant upgrades to several Toyota perennial favourites such as the Land Cruiser,” says Calvyn Hamman, Senior Vice President for Sales & Marketing at Toyota South Africa.

On the passenger front, the Toyota Corolla/Quest combination recorded 2509 sales with the Aygo, showing a marked improvement from last month with 275 units sold compared to 110 sold in October.

The popularity of leisure vehicles at this time of year – Toyota’s RAV4 clocking 384 units making it the top seller in its segment– helped new vehicle sales in the run-up to the December holidays, reaching a total of 51,256 units in November. The recently launched Land Cruiser 200 found 102 new homes, more than double the amount sold in October.

Hino South Africa also put in a sterling effort this month, selling 455 units, just over 100 units more than in October 2015.

“Retail market conditions are tough and consumer sentiment cautious and conservative. Furthermore, some customers prefer to postpone their new vehicle purchase to the new year. This combined with the interest rate and fuel price increase makes customers even more careful when purchasing new vehicles,” Hamman adds.

“Toyota has worked hard at maintaining its number 1 position all 11 months of 2015 and increasing total market share for the 4th consecutive year. Toyota stays committed to creating customer smiles and providing quality, reliable and durable transport in all segments of the market,” concludes Hamman.