Let’s Get This Show on the Road
The countdown has begun for the 2013 edition of the Johannesburg International Motor Show and, as in the past, South Africa’s most loved brand will be leading the way with one of the biggest stands and undoubtedly the largest presence Toyota has ever had at the show.
But, as Roodt points out, “the 1 053 m2 indoor Toyota stand in Hall 6 does much more than just accommodate the vehicles; it was developed with the aim of letting visitors really feel the Toyota brand promise. Our mission through our products and our service is to bring smiles to the lives of every single customer; our stand is simply an extension of this.”
In the “waku-doki” or fun-to-drive zone, models such as the 86, Aygo, FJ Cruiser and RAV4 will be featured.
An exhibit that will come under the spotlight in the hybrid leadership zone is the ground-breaking TS030 HYBRID driven by Anthony Davidson, Sébastien Buemi and Stéphane Sarrazin which finished second at this year’s gruelling 24-hour Le Mans race. Together with the Toyota Imperial Racing Hilux and South Africa’s newest rally championship challenger, the Castrol Team Toyota Racing Yaris which can be viewed in the fun-to-drive zone, these three models will reinforce Toyota’s glorious motorsport heritage.
The public will also have the opportunity to put selected models through their paces on both the 4×4 track as well as Toyota’s very own “Urban Trax”. The latter is a go-anywhere, set-up anywhere, versatile 4×4 demonstration and instruction track, which allows the Toyota Advanced Driving team the opportunity to display the various capabilities and functions of the Toyota range of off road vehicles, through seven man-made obstacles that mimic a rough outdoor environment, but can be experienced in an urban environment. These include the demonstration of extreme ascents, descents, cross axle articulation, side slopes, traction control, downhill assist control, crawl control, ridge crossing as well as differential lock functionality.
Johannesburg Motor Show 2013