TOYOTA CONTINUES TO LEAD THE SALES RACE

Category: Toyota
Tags: NAAMSA

toyota-naamsa-may-2015

Toyota South Africa Motors retained its market leadership position during May, with 8,043 units sold which translates to 16.8% market share; while the brand also retained its market share of the overall Light Commercial Vehicle (LCV) segment at 25.2%.

Market segmentMay 2014May 2015% change
Passenger vehicles32,97431,201-5.4%
Light commercial vehicles13,83714,1822.2%
Medium commercial vehicles820787-4%
Heavy commercial vehicles444433-2.4%
Extra Heavy commercial vehicles1,2321,133-8%
Bus10613224.5%
Vehicle exports15,59533,411114.2%
Overall market (local)49,44947,868-3.2%

 toyota-naamsa-may-2015

Toyota South Africa Motors retained its market leadership position during May, with 8,043 units sold which translates to 16.8% market share; while the brand also retained its market share of the overall Light Commercial Vehicle (LCV) segment at 25.2%.

"Whilst competitors capatalised on Government and large fleet special deals, Toyota is satisfied with our performance during May and achieving a fifth consecutive month of market leadership," says Calvyn Hamman, Toyota South Africa's Senior Vice President for Sales & Marketing, adding that Dealer Channel sales for Toyota's core products (including Hilux, Corolla and Fortuner) exceeds  75% of all sales. "This is particularly important for us as it shows a solid commitment from our Dealer Network in terms of sales and indicates a level of customer loyalty which we welcome," he says.

For the second consecutive month the overall the market showed a slight decline of 3.2% if compared to the same period last year, with the passenger segment showing a decline of 5.4%. Says Hamman: "The decline in specifically the passenger segment shows a level of caution with the wider car-buying public - this can be attributed to uncertainty around fuel prices, utility prices, imminent interest rate increases and vehicle price increase," says Hamman, adding that Toyota's used vehicle brand, Automark, recorded 3,418 units sold during May; slightly up on the previous month. "This trend, coupled with a move to smaller, entry-level vehicles underlines consumers' cautious behaviour in the light of economic uncertainty."

Another worrying trend is the continuous decline in Car Rental sales which has deteriorated by 19.5% compared to the same period last year. "While this decline can partially be attributed to purchase cycles, one has to think about the impact of new travel legislation on tourism-led industries such as car rental companies," says Hamman.

On the Trucks front, Hino South Africa achieved a solid 316 units sold, placing the brand in third position with a market share of just under 13%.  "The investment-led medium and heavy commercial segments are showing a constant month-on-month decline which can be mainly attributed to the reduction in purchase due to replacement cycles which usually works on a 5-year basis, coupled with a general decline in business confidence," says Hamman.

Top performers from the Toyota stable included the Hilux (2,608 units), Corolla/Auris/Quest combination (1,400 units) and RAV 4 which continues to lead the Small Sports Utility Vehicle (SUV) sales race with 416 units finding a home during May.

Comments are closed

RELATED ARTICLES:
DAKAR 2016 – DE VILLIERS MOVE UP INTO THIRD OVERALL, AS DAKAR 2016 BEARS ITS TEETH
giniel-de-villiers-780x520
DRAMA AS STAGE 9 OF DAKAR 2016 IS SHORTENED
Toyota-Camp-780x520
DAKAR 2016 – MIXED FORTUNES FOR TOYOTA GAZOO RACING SA ON DAKAR 2016 STAGE 8
toyota-hilux-dakar-780x520
FRUSTRATION FOR THE TOYOTA GAZOO RACING SOUTH AFRICAN TEAM AS DAKAR 2016 STAGE 1GETS CANCELLED
Toyota-Dakar-780x488
DAKAR 2016 – GINIEL DE VILLIERS UP TO SECOND PLACE ON DAKAR 2016
leeroy-polter-780x520
DAKAR 2016 – POULTER MOVES UP TO 4TH OVERALL ON DAKAR 2016
dakar-rally-2016-1-780x520
DAKAR 2016 – TOYOTA GAZOO RACING UNDER PRESSURE AT HIGH ALTITUDE
DAKAR 2016 – POWER PERFORMANCE BY YAZEED KEEPS TOYOTA GAZOO RACING SA IN THE DAKAR FIGHT
Yazeed-dakar-rally-780x520
DAKAR 2016 – TOYOTA GAZOO RACING SA IN TOP TEN AS DAKAR 2016 REACHES MIDPOINT
Toyota-Dakar-2016-Rally-780x520
TOYOTA DAKAR 2016 GAZOO RACING SOUTH AFRICA SAFELY IN SOUTH AMERICA
Toyota-dakar-2016-780x520

3D Car Shows on Google+

3D Car Shows on Youtube

3D Car Shows YouTube