Three Class Wins for Ford Motor Company of Southern Africa At 2011 TOTAL Economy Run

  • FMCSA takes three class victories on this year’s TOTAL Economy Run, two in Ford vehicles and one in a Mazda model
  • All-new Ford Focus makes its Economy Run debut with a class victory
  • Ford Fiesta 1.6 Trend PowerShift Auto won prize for best overall petrol automatic gearbox
  • Lazarus Motor Company won prize for Best Dealer for lowest fuel consumption achieved in a petrol model

PRETORIA, South Africa, 1 August 2011 – Ford Motor Company of Southern Africa (FMCSA) once again demonstrated the frugality of its cars by taking three class victories on this year’s TOTAL Economy Run. With a formidable line-up of experienced drivers and navigators the team was able to get the best out of the vehicles claiming two class wins under the Ford banner, and one class win for Mazda.

Harry Young and Manfred Hertz used just 5.45l/100km in their Mazda2 1.3 Active sedan to take the victory in class B, while Ford S2000 rally driver Charl Wilken and his navigator Greg Godrich took the Class C victory in their Ford Fiesta 1.6 Sport using just 5.81l/100km. Ford and Mazda dominated Class C (for cars 1400cc up to and including 1600cc) locking out the top four positions in the class.

Gordon Noble and Graham Bate drove the all-new Focus 2.0 GDi Trend PowerShift Auto to victory in Class E ahead of Michael Henshaw and Andre Smit in an all-new Focus 2.0 GDi Sport. Noble, who used just 6.45l/100km, has an illustrious history in the TOTAL Economy Run having participated in the event for the past 29 years, the last four of which he has driven with Ford.

“The new Focus 2.0 GDi Trend PowerShift Auto is absolutely phenomenal” said Noble after the event. “The motor now produces 125kW, so you can drive it in 6th gear up almost any incline down to 65km/h and the car just pulls perfectly, giving excellent economy at the same time.”

The all-new Focus was launched to South African customers in July, and comes in the 2.0 GDi engine with both manual and PowerShift Auto transmissions, the 1.6 Ti-VCT and a 2.0 TDCi PowerShift.

“It’s a whole generation better than anything I have ever driven in the past of that capacity. It is the new generation direct injection engine and for its size it puts out a massive amount of torque and power,” concludes Noble.

Driving in a Ford Fiesta 1.6 Trend PowerShift Auto, Philip Martin and co-driver Dave Watt won a prize for the best placed petrol automatic gearbox, achieving a total consumption figure of 5.99l/100km.

Novice drivers and Facebook fans Crystle-Lynne Moore and her brother Bryce Moore, came in at third position in the Diesel Class J category (for cars 1400cc) in their Figo 1.4 TDCi Ambiente with a fuel consumption of 5.19l/100km.

Ford and Mazda dealer Lazarus Motor Company won a prize for the best overall dealer in the competition. This prize was awarded to the dealer entrant that achieved the lowest fuel consumption achieved in a petrol model.

“With fuel efficiency an increasingly important consideration among consumers we are pleased to once again be able to demonstrate the competitiveness of our vehicles in this area,” says Doreen Mashinini, Mazda Marketing Manager.

The TOTAL Economy run remains the only local credible test for comparing fuel efficiency of all makes and models of cars over the same route, distance and under the same set of regulations.

“The TOTAL Economy Run is significant on the calendar for most motor manufacturers in South Africa as entrants are able to showcase the potential fuel efficiency of various vehicles. The idea is to achieve the best possible fuel consumption relative to other comparable makes and models.” says Ben Pillay, Ford Marketing Manager.

Vehicles are driven within the rules of the road and applicable speed limits with marshals stationed at different spots along the route. Penalties are given to vehicles that arrive later than the stipulated competition time, meaning they have been driving too slowly.

“We would like to extend our thanks to Lazarus Motor Company, with whom we have a long standing relationship,” says Pillay. “Once again the team has proved our efforts to build fuel efficient vehicles, without compromising on performance. Congratulations to the team for once again managing to bring home the silverware,” Pillay concluded.

Final figures (excluding penalties received):

  • Ford Figo 1.4 TDCi Ambiente    4.56l/100km
  • Ford Figo 1.4 Trend      6.49l/100km
  • Ford Fiesta 1.6 Sport      5.81l/100km
  • Ford Fiesta 1.6 Trend PowerShift Auto  5.99l/100km
  • Ford Focus 1.6 Trend     6.08l/100km
  • Ford Focus 2.0 GDi Trend PowerShift Auto  6.36l/100km
  • Ford Focus 2.0 TDCi Trend PowerShift Auto  5.23l/100km
  • Ford Focus 2.0 GDi Sport    6.47l/100km
  • Mazda2 1.3 Active     5.36l/100km
  • Mazda2 1.5 Individual     5.96l/100km
  • Mazda5 2.0 Original     7.09l/100km

Source: Naamsa