Think Bike United Kingdom
IAM RESPONSE TO AA'S STORY: POLL SHOWS CYCLISTS 'HARD TO SPOT'
IAM director of policy and research Neil Greig said: "The IAM welcomes any campaign which raises awareness of how vulnerable cyclists can be around motor vehicles. Reminders can be useful but the best drivers should already be looking out for cyclists at all times."
AA launches national 'Think Bikes!' campaign supported by Olympic cyclist Chris Boardman and 20 times TT winner John McGuinness
Dramatic new figures show that nine out of ten drivers (93%) admit it is sometimes hard to see cyclists while driving and more than half (55%) are often ‘surprised when a cyclist appears from nowhere’.
These are the results of an AA-Populus poll of 17,629 drivers*. A previous AA-Populus poll** showed 85 per cent of drivers think motorcyclists are sometimes hard to see and more than half (57%) are often ‘surprised when a motorcycle appears from nowhere’.
As a result of these findings the AA and the AA Charitable Trust have got together, with support from British Cycling and The Motorcycle Industry Association, to launch a national 'Think Bikes!' awareness campaign