The new Volvo C30 steps out and shows the model’s full potential and personality – it offers customers a generous dose of road presence as well as a variety of bold styling choices. Like its predecessor, the new Volvo C30 is designed to stand out in the premium hatchback crowd. It’s a street smart Swede – sexy, solid and full of attitude.
This can be seen in the fresh, self-assured design of the front. And it is emphasized by a wide range of options, including an urbane, bold accessory styling kit. The new Volvo C30 will hit South African shores early 2010.
The C30 is Volvo’s most playful and spontaneous car model. It appeals to customers who spend most of their time in a city environment and who impose considerable demands on the car’s design, driving properties and personality. And the new C30, which makes its debut at the Frankfurt Motor Show 2009, offers even more choice than before.
“Since its introduction in 2006, the Volvo C30 has become highly appreciated for its unique appearance. This applies in particular to the rear. With the new front, it feels as though everything has fallen neatly into place and that the car’s entire personality has been boosted to an entirely new level,” says Daniel Backman, Product Manager for the new Volvo C30.
The new exterior is also a better match for the way the C30 drives – challenging, direct and with a whole lot of attitude.” continues Daniel Backman.
Major exterior changes
The renewal of the Volvo C30 is more comprehensive than is usually the case with Volvo’s models. The entire front has been redesigned, including body panels such as the front wings. This gives the car a radical new appearance from the front, carving out a distinctive personality which clearly separates the new C30 from the Volvo S40 and V50.
“By integrating greater depth into the design language, the front has become more dramatic and expressive. Along with the angled lines of the front bumper, the new headlamps, drawn offset and up, reinforce the impression of speed and sportiness,” says Fedde Talsma, Exterior Chief Designer at Volvo Cars.
Front and centre is the new, larger iron mark just as in the rest of the Volvo range. The air intake has also grown in size and resembles the intake in the XC60. The grille has a new pattern used solely on the C30.
“The fact that the C30 has enhanced its visual volume and self-confidence is entirely in line with Volvo Cars’ design strategy. At the same time, the C30 has a one of a kind expression. The new honeycomb grille, for instance, means it takes just a quick glance in the rear-view mirror to see that the car filling your view is the new Volvo C30,” continues Fedde Talsma.
Although the biggest design changes have taken place at the front, the rear also sports the same deep new lines and detailing. The contours are wavier and more dynamic than before. The black plastic panels have been replaced with more body colour lower down, to forge a closer visual contact between the car and the road surface.
The other new exterior features:
Elegant and trendy new body colour, Orange Flame Metallic
Visible exhaust tailpipe on some high-end models
Two new wheel options – and for the first time, white wheels are available!
Matching interior updates
The new Volvo C30 also offers a range of new interior options. Among other things, there is now an all-new colour combination known as Espresso/Blond, consisting of a dark brown upper section and a blond, fresh shade on the lower door sides. The blond tone is somewhere between grey and beige and is an expression of Volvo’s strong Scandinavian design tradition. The Espresso/Blond interior permits the integration of energetic new highlight colours, as well as a new colour for leather upholstery, Cranberry.
“We know that a large proportion of C30 customers want to make detailed interior choices. They want to decide for themselves what their car should look like. The new C30 gives them a range of fresh, modern style cues to choose from,” explains Maria Uggla, Program Chief Designer Colour & Trim at Volvo Cars.
“We have also focused on making it easier for customers to match exterior design elements with interior trim in an attractive way, something that has been made that much easier with the new Espresso/Blond colour combination,” continues Maria Uggla.
Yet another new feature is the luggage compartment cover in the rear, which uses a new material and a new graphic pattern to further enhance the car’s modern image.
New centre stack – Oyster Burst Déco
Volvo’s special centre stack is already available in a range of innovative variants. Now another new option is being added, Oyster Burst Déco. Volvo’s design team was inspired by the surface texture of the classic Swedish Hagström guitars that enjoyed world renown in the hands of stars such as Elvis Presley back in the 1950s. Hagström used the word “burst” in many of its model names and gave their guitars a pattern that shifted subtly from light to dark and back again. Just like in the new centre stack of the Volvo C30.
New expressive accessory styling kit
The Volvo C30 also meets the wishes of buyers with a broader car design interest. A youthful new accessory styling kit with a bolder, less polished style gives the C30 even more attitude. The kit includes foglamp décor, a front skidplate, side scuff plates with engraved C30 logo and a rear skidplate with a stylish aluminium look. For T5 two 90 mm tail pipes in polished stainless steel are added to underline the powerful engine.
The exterior detailing is complemented by a dramatic interior where the pattern of the floor mats forms a world map. The aluminium centre stack, including inner door handles, is inspired by an ancient nautical chart and a sea adventure map. Its pattern shows longitude and latitude lines as well as dashed direction lines to further emphasise the explorer theme.
New sport chassis with excellent characteristics
The new optional sport chassis for the Volvo C30 is considerably sharper, with stiffer, more distinct properties than previously. The steering is more precise owing to the installation of stiffer bushings.
The steering ratio is lower, giving 10 % faster response to steering wheel input. Spring stiffness has been increased by no less than 30% in order to increase the car’s poise in enthusiastic driving. The dampers too are stiffer and are now of the exclusive mono-tube type that builds up pressure much more quickly. The roll stabilizers are stiffer to reduce any leaning tendency when taking corners. The new sport chassis is available in all C30 versions.
Drivelines – considerable freedom of choice here too
The Volvo C30’s sporty chassis and steering can be combined with a wide range of drivelines covering the full spectrum of needs with sparkling acceleration and performance.
Engine range, Volvo C30
Locally we are looking into introducing the following engines – with the 1.6 in manual, 2.0 in either manual or powershift and T5 coupled with Geartronic,
Petrol engines Power output Fuel consumption CO2
T5 (2.5 litres) 169kW/320 Nm 8.7 l/100 km 203 g/km
2.0 107kW/185 Nm 7.4 l/100 km 177 g/km
1.6 74kW/150 Nm 7.0 l/100 km 167 g/km
Engine facts in brief:
All the engines are extremely compact and installed transversely in the engine bay for the best possible safety and maximum cabin space
Turbo technology is used in the T5 engine to deliver the best possible performance
A few facts: the number of possible combinations locally, for the new Volvo C30
The new Volvo C30 is available with a choice of 12 different exterior body colours
The 11 leather upholstery choices available now would increase the combination possibilities
Then a choice of 5 decor inlays in the centre stack increases the range of combinations even further
Being able to specify the car with or without a rear spoiler doubles the number of configurations
Active bending lights as an option
Emergency brake lights and hazards are now standard
All in all, there are so many unique combinations that Volvo thinks our target market is going to love expressing their individuality in their car.