The latest MINI model range North American Auto Show 2012

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Individual characters generate new diversity: The latest MINI model range

It’s ten years since MINI began carving out its niche in the US car market. Supported by a proud tradition and impressive product quality, the British carmaker quickly established a following.

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The relaunch of the brand under the umbrella of the BMW Group also created a new market segment: the “premium small car”. Customers opting for a small car with low fuel consumption could now combine this with highest standards of quality and engineering, as well as the chance to express their own individual style. In the meantime, MINI has become a byword for trend-conscious, stimulating and sustainable mobility, and the USA has become the MINI’s number one international market. Today, the brand has the most varied model range in its history, and is ideally placed to continue its successful career.

Even though the competition has now hotted up, MINI has maintained its status as the pioneer of the premium small car segment. The wide variety of its product portfolio, which now comprises five – soon to be six – different model series, is a reminder that MINI products reflect not only the distinctive character of the brand but are also authentically tailored to the personality of their owner. On the US market, the MINI, MINI Clubman and MINI Convertible model series are each offered in three different engine versions.

Also available is the MINI Countryman model, which opens up a new dimension in typical MINI driving enjoyment. This MINI model series, the first with four doors and a large tailgate, is optionally available with the ALL4 all-wheel-drive system. Finally, in late 2011, the first two-seater joined the MINI family: the MINI Coupé. This model, too, is supplied for the US market in three different engine versions.

The MINI: traditional symbol of driving enjoyment and lifestyle chic.

In the most classical mould, the current MINI combines the trademark agile go-kart handling with very contemporary standards of efficiency, uncompromising premium quality and a wide range of customisation options. Three different engine versions are available for the US market. The sporty temperament goes hand in hand with outstanding fuel consumption, particularly in the entry-level model, the 121 hp MINI Cooper.

Individual characters generate new diversity: The latest MINI model range.

The MINI Cooper sprints from 0 to 60 mph in 8.4 seconds, but is very economical on fuel, recording combined EPA fuel consumption of 32 mpg.

The MINI Cooper S, meanwhile, develops 181 hp and delivers even more intensive driving enjoyment. It too boasts outstanding efficiency, courtesy of a very advanced engine. The MINI Cooper S accelerates from 0 to 60 mph in 6.6 seconds, and achieves combined EPA fuel consumption of 30 mpg. Topping the line-up and catering to the most performance-minded MINI fans is the MINI John Cooper Works, which is powered by a 208 hp engine. This sportiest performer in the series completes the 0 to 60 mph sprint in just 6.2 seconds, and records combined EPA fuel consumption of 28 mpg.

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MINI Clubman: new versatility, distinctive style.

A further stalwart of the range, alongside the regular MINI, is the MINI Clubman. This highly adaptable model is a modern interpretation of traditional shooting brake concepts, with an extended roofline and hatchback styling emphasising both the sporty driving qualities and the practical side of this model. Its body is 24 centimetres longer than that of the MINI, while the eight-centimetre increase in wheelbase translates directly into eight centimetres more rear legroom. In addition to the driver’s and front passenger’s doors, the MINI Clubman also features an additional half-door on the right-hand side of the vehicle, plus a split rear door, whose two halves open to either side. The MINI Clubman’s large boot space can be expanded from 260 to 930 litres, while the rear doors make loading a whole lot easier.

The Clubman’s infectious handling, sporty performance and outstanding efficiency are qualities typical of the MINI brand. The MINI Cooper Clubman, MINI Cooper S Clubman and MINI John Cooper Works Clubman versions are powered by the same state-of-the-art engines that provide outstanding driving enjoyment in the corresponding versions of the regular MINI series.

MINI Convertible: fresh air and exciting agility.

The MINI Convertible combines the hallmark MINI qualities with the refreshing fun of open-top motoring. Typical family traits include the proportions, short overhangs front and rear, large wheel arches, the high waistline and numerous other characteristic brand styling features. The occupants of the four-seater MINI Convertible are protected from the elements by a high-quality soft-top with integrated sliding roof function. This automatically operated top can be

lowered in just 15 seconds. Alternatively, drivers who want to go a little easier on the fresh air can open the automatic sliding roof instead, at any speed up to 120 km/h (75 mph). Outstandingly practical features include the easy-load function, the split-folding rear backrest and the very large through-loading system between the luggage compartment and passenger compartment, which increases the carrying capacity to 660 litres.

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For the US market the MINI Convertible, too, is offered in three engine versions. The line-up comprises the MINI Cooper Convertible, the MINI Cooper S Convertible and the MINI John Cooper Works Convertible.

MINI Coupé: uncompromising driving enjoyment for two.

The sporty personality of the first two-seater in the MINI model range – the MINI Coupé – is instantly apparent. Powerful engines, specially calibrated suspension, a balanced weight distribution, the stiff body structure and the optimised aerodynamics, including an active rear spoiler, provide the trademark MINI go-kart driving experience in a very concentrated form. Distinctive features of this model are a low silhouette and the eloquent “helmet roof”. With its high-opening tailgate and 280 litres of load space (including the through-loading system between the boot and the passenger compartment), the MINI Coupé is also extremely flexible and adaptable.

The two-seater model is likewise available for the US market in three different versions: the MINI Cooper Coupé, the MINI Cooper S Coupé and the MINI John Cooper Works Coupé. A six-speed manual transmission is standard, but the MINI Cooper Coupé and MINI Cooper S Coupé – like the corresponding versions of the MINI, MINI Clubman and MINI Convertible – can optionally be supplied with a six-speed automatic.

MINI Countryman: new dimensions in driving enjoyment.

The MINI Countryman takes the MINI brand’s hallmark driving enjoyment into a new dimension. This is the first MINI to come with four doors, a large tailgate and an adaptable interior which can seat up to five people. The MINI Countryman is also the first model from the brand to measure more than four metres in length, and the first to be optionally available with ALL4 all-wheel drive. As with every MINI, its agile handling sets the benchmark in its segment. Its high-quality chassis engineering and precise, efficient electromechanical steering provide the trademark go-kart feel, which the raised seating position and optional ALL4 all-wheel-drive system take to new levels.

For the US market, the MINI Countryman is currently available in two four-cylinder petrol engine versions. They comprise a 121 hp unit in the MINI Cooper Countryman and a 181 hp unit in the MINI Cooper S Countryman. The MINI Cooper S Countryman is available with ALL4 all-wheel drive. All model versions are supplied with either the standard six-speed manual transmission or an optional six-speed automatic.

The pioneer – unique status in the premium segment.

Regardless of body style or engine version, every MINI boasts unique traits that are rooted in the origins and tradition of the brand, as well as in the characteristic combination of maximum driving enjoyment, individualistic style and a commitment to premium quality. The distinctive identity expresses itself in the styling, the drive concept, the extensive specification and the success with which the brand develops new models and versions to meet the needs of new target groups. Also, all MINI models are designed and built exclusively for the MINI brand, which enhances the uniqueness, credibility and exclusiveness of the product.

MINI also sets standards, both in and beyond the small car segment, with an unrivalled range of customisation options, allowing its customers to personalise the design of their vehicle more extensively and in greater detail than any other manufacturer. The unusually large range of exterior paint shades, roof and soft top colours, interior colours, seat upholsteries and trim versions, including exclusive “MINI Yours” options, allow buyers to custom-configure their vehicle of choice. Finally, to top it all off, the Original MINI Accessories range offers racing-themed John Cooper Works accessories, roof racks, extra headlamps, useful everyday articles and also more exotic items such as stylish roof graphics, mirror caps, door handles and side indicator surrounds.

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