The Jeep® Brand Hosts Exclusive Power to Win Experience


The Jeep® Brand Hosts Exclusive “Power to Win Experience” Basketball Clinic in Las Vegas for Boys’ and Girls’ Basketball Team from Jalen Rose Leadership Academy

Chris Paul

July 13, 2012 , Auburn Hills, Mich. – Members from the boys’ and girls’ basketball team from Detroit’s Jalen Rose Leadership Academy got a special treat when they participated in the Jeep® brand’s exclusive “Power to Win Experience basketball clinic July 11-12 in Las Vegas.

Students practiced shooting, passing and ball-handling drills with select members of the USA Basketball Men’s National Team as well as other professional basketball players and celebrities.

The Jeep brand announced their partnership with the school earlier this year and developed a multi phased development initiative to expose students to programs and events designed to enrich and develop their educational path.

USA Basketball Men National Team

Elements of the partnership include a mentoring program between Jeep brand employees and students, field trips to Chrysler Group facilities and the 2012 North American International Auto Show and sponsorship of the academy’s boys’ and girls’ basketball teams.