The Jeep® Brand Debuts on the Juventus Home Jersey and Takes Part in the Bianconeri Team’s Pre-season Retreat at the Summer Village
- The Jeep® brand, sponsor of the Italian Championship Winning soccer team – Juventus – for the 2012-2013 season, makes its first appearance on the Home jersey
- At the exclusive Jeep-customized Summer Village, the brand will involve Juventus and Jeep fans in exciting test drives, beach soccer tournaments, contests and several outdoor activities
- Jeep will showcase the new S Limited trim line of its flagship Grand Cherokee at the 2012 Summer Village from July 12th-23d during the pre-season retreat of the Bianconeri Club in Chatillon-Saint Vincent
- The Jeep activities at the 2012 Summer Village can be followed on the jeep-people.com portal
July 12, 2012 , Auburn Hills, Mich. – The new Juventus Home jersey was officially unveiled to fans at the Juventus Stadium in Turin. The Jeep® logo, representing the brand that stands for adventure and will sponsor the Italian Championship Winning Club for the upcoming 2012-2013 football season, stands out on the new jersey. During the presentation, Juventus players reached the field on board a fleet of Jeep Grand Cherokees, the brand’s flagship model.
Jeep and Juventus are two icons in the history of their respective worlds. Both have in their DNA a history of authenticity, passion and the ability to take on and overcome any challenge.
The new jersey for the Italian Championship Winning Club is inspired by the heritage of the Company. The modern, revised design marks the return to classic black and white vertical stripes, as opposed to the jagged lines which characterised the jersey of the last two seasons. The inner neck graphic on the shirt is the club motto: “Vincere Non È Importante È L’Unica Cosa che Conta” (Winning Is Not Important It Is Everything), symbol sentence by President Giampiero Boniperti, while the exterior of the shirt neck simply features the embroidery ‘Juventus’.
Jeep will be at the side of the Bianconeri team beginning with the pre-season retreat, held from July 12th to July 23d at Chatillon-Saint Vincent in the Aosta Valley. For the occasion, the exclusive 2012 Summer Village will be set up: a unique location dedicated to Juventus supporters and Jeep brand’s enthusiasts. Located near Castello Baron Gamba, the Summer Village will be the meeting place for all Juventus fans: here, they will have the chance to spend a full day in close contact with the Jeep world, leave for test drives that enhance the off-road capabilities as well as the on-road driving characteristics of the Jeep range and join in exciting beach soccer tournaments.
Two stands inside the Summer Village evoke the territories where Jeep models can best express their personalities: the city and the outdoors of the most challenging and demanding off-road tracks. The Jeep Urban stand at the Village is a representation of the city and boasts a modern, hi-tech aluminium, Plexiglas and wooden structure that will house the exhibition area and two glass foosball tables where fans can compete in exciting team matches.
The Jeep Beach stand is instead a reproduction of a sandy beach with surfboards, and it is the place where visitors can book their test drives and reach for the beach soccer field.
The Jeep brand has built a real beach soccer field on sand in the heart of the Aosta Valley: the field is situated exactly in the area adjacent to the Summer Village and it will be the place where guests will be able to participate in thrilling beach soccer team tournaments.
The Summer Village will also be the starting point for on- and off- road test drives on board the flagship Jeep Grand Cherokee, the iconic Jeep Wrangler and the Urban compact SUV Jeep Compass. In the area adjacent to the village, Jeep has created a special off-road track that enhances the extraordinary off-road capabilities of the Jeep line-up. The second part of the test drive will cover the mountain routes in Chatillon and it will give the drivers the opportunity to become acquainted with the on-road performances of the Jeep models.
Everyone arriving at the Summer Village on board a Jeep vehicle will gain – upon showing the car keys – direct access to the beach soccer tournament and to the training sessions of the Bianconeri team.
At the Summer Village, Jeep will also showcase to the public the preview of the all-new S Limited trim line of the flagship Grand Cherokee. The new Jeep Grand Cherokee S Limited will be introduced in Italy and in the other European markets starting September. Boasting black-gloss 20-inch alloy wheels, distinctive styling cues and ‘Black’ exterior treatments, new S Limited combines stand-out from the crowd exterior design and sporty appeal with the efficiency of the new 3.0-litre V-6 turbo-diesel engine fitted with Multijet II technology and delivering 241 horsepower and 550 Nm of torque. In the cabin, sports-styled Nappa leather and suede seats together with real carbon fiber accents highlight the distinctive DNA that the S Limited shares with the Grand Cherokee SRT8 model, the most powerful and high-speed Jeep vehicle ever produced, and recently introduced in the International markets.
Beside the pre-season retreat in Chatillon-Saint Vincent, Jeep will be at the side of Juventus also in the competitions that will take place before the beginning of the 2012-2013 football season.