The logo of the legendary Jeep brand, sponsor of the Juventus football club for the 2012/13 football season, has made its first appearance – on the Italian team’s new away strip.

Jeep sponsors Juventus Andrea Pirlo

Officially unveiled to supporters last Friday, the all-black strip with iconic Jeep badge highlights some of the key values of the Italian Championship-winning club, which boasts 295 million followers worldwide.

A crew neck design is inspired by the 1941/42 Coppa Italia winning jersey, while the inner neck graphic on the shirt is the club motto: “Vincere Non È Importante È L’Unica Cosa che Conta” (Winning is not important, it is everything).

The initiative results from a sponsorship agreement signed in April between Fiat S.p.A. and Juventus Football Club S.p.A., in which Fiat will be sponsor on the Juventus jersey for the next three seasons. Jeep and Juventus are two icons in the history of their respective worlds. Both have in their DNA values such as authenticity, passion and the ability to take on any challenge.

Jeep will be at Juventus’ side in national and international events before the new football season starts, including test-drives, contests and outdoor activities related to the world of sports. In July, Jeep will showcase the preview of the Grand Cherokee S Limited, the new trim line of the Jeep flagship that will be introduced in European markets in September.

Jeep sponsors Juventus Claudio Marchisio

Boasting black-gloss 20-inch alloy wheels, distinctive SRT (Street and Racing Technology) styling cues, interior trim and exterior treatments, new S Limited combines a stand-out exterior design and sporty appeal with the efficiency of the new 3.0-litre V6 turbo-diesel engine fitted with MultiJet II technology and delivering 241 horsepower and 550 Nm of torque.