The Iconic Jeep ® Brand: Celebrates 70 Years of Authentic SUV


Jeep – one of the world’s few, true icons – is celebrating its 70th anniversary in the month of July 2011. To mark the occasion, the Jeep brand has created distinctive, unique “70th Anniversary Edition” models the following for each in its lineup: Jeep Grand Cherokee, Jeep Cherokee, Jeep Wrangler and Wrangler Unlimited and Jeep Patriot.

“The Jeep brand’s legendary heritage and capability have made it iconic, well-known and loved throughout the world including South Africa. Since they were produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers with more freedom than any other vehicle before or since,” says Guy Franken, Head Group Marketing and Corporate Affairs.

Celebrating it’s 70th Anniversary in 2011, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to “live life to the full” by offering a full line-up of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

“The Jeep 70th Anniversary Edition Models can be viewed at all participating Chrysler Jeep Dodge Dealerships countrywide. In keeping with this celebration, Chrysler South Africa is running a ‘test drive customer competition’ where a Jeep Wrangler Sahara 70th Anniversary Edition can be won. Customers are invited for coffee and cake at all participating dealerships countrywide during the months of July and August 2011. Test drive a Jeep and win!” – Guy Franken, Head Group Marketing and Corporate Affairs.