The Concorso d’Eleganza Villa d’Este 2014 celebrates the Roaring Twenties and some compelling landmarks.


Munich/Cernobbio. The glitz and glamour of the  Roaring Twenties, an exquisite selection of vehicles, and  anniversaries certain to capture the imagination will be the headline  attractions at the Concorso d‘Eleganza Villa d’Este 2014. The  85th edition of the tradition-swathed event on Lake Como will take  place from 23 – 25 May 2014, hosted for the 10th time by BMW Group  Classic and the Villa d’Este luxury hotel. The organisers took the  opportunity at the Geneva International Motor Show to reveal  additional programme highlights which also tie in closely with some  significant anniversaries.


Visitors to the grounds of Villa d’Este and the adjacent parkland of  Villa Erba in the northern Italian town of Cernobbio will join the  celebrations to mark not only the 110th anniversary of the Rolls-Royce  brand, but also “100 Years of Maserati”. While the history of the  British luxury carmaker is the theme of a special exhibition in the  rotunda at Villa Erba, the Italian sports car brand’s landmark will be  celebrated with a special competition class in the BMW Group Italia  Trophy beauty contest and the Coppa d’Oro Villa d’Este prize decided  by public referendum. Among the entrants in this class is a Maserati  450 S. The 1956 racing machine is the second of only nine examples of  this model ever made.


Another competition class at the Concorso d‘Eleganza Villa d’Este  2014 is dedicated to the umbrella theme for this year’s event. The  visual magnificence so central to the Hollywood dramatisations of the  1925 novel The Great Gatsby by F. Scott Fitzgerald sets the  scene for the support programme covering the three days of the event.  On the Friday evening, for example, the Villa Erba parkland will be  transformed into an evocative open-air cinema. Entry is free for  visitors to enjoy the latest remake of the classic movie The Great  Gatsby – starring Leonardo DiCaprio in the title role – on a big  screen. The gala dinner attended by guests of honour at Villa Visconti  and the vehicle parades on the Saturday and Sunday will also reflect  the grace and glamour that make the film such a feast for the eyes.   “The Great Gatsby” class of the historic car competition will feature  classic examples from the Roaring Twenties, including a model from the  legendary Duesenberg brand, all of which will be vying for the favour  of the jury and public alike.


2014 will mark the fourth year of the Concorso di Motociclette beauty  contest on two wheels. And like the models in the car competitions,  the line-up of historic motorcycles will also be immersed in the  spirit of the Roaring Twenties. Among the models dating back to the  era that forms the backdrop for The Great Gatsby are two  four-cylinder models from US brands ACE and Henderson. Also on the  list of entrants is a BMW R 32 bearing the serial number 26, the  oldest known example of its type, with which the spectacular history  of BMW Motorrad began 91 years ago.


A total of 35 classic motorcycles have registered for this year’s  competition and the Concorso – now staged in even more spectacular  style. On the Saturday of the event, the convoy of historic machines  will be accompanied by a local police escort on its way from the Villa  Flori hotel in Como to Cernobbio. This year, for the first time, the  bikes will pause briefly at the showplace for the Historic Car Parade  at Villa d’Este before heading on to the adjacent parkland of Villa  Erba. There, the motorcycles will line up in front of the jury, who on  Sunday will crown the winning entrants in five classes.


As before, an entry list of vehicles showcasing both their  eye-catching beauty and the development of engineering and design in  all its historically significant glory defines the unique appeal of  the Classic Weekend on Lake Como this year. The Concorso d’Eleganza  Villa d’Este once again provides a bridge between the past and future  of vehicle aesthetics, with visionary designs from various eras  competing for the Concorso d’Eleganza Design Award for concept studies  and prototypes. Outside of competition, the BMW Group will again  reveal a pair of concept studies created by its automotive and  motorcycle design experts.


A number of additional special exhibitions will give visitors the  opportunity to deepen their knowledge in areas such as the history of  individualisation in motorcycle design. The “Customized Bikes”   exhibition, for example, displays spectacular one-off creations based  on boxer-engined BMW motorcycles. The MINI brand, meanwhile, turns its  attentions to another anniversary: 50 years ago, the classic Mini won  the legendary Monte Carlo Rally for the first time. And exactly 55  years have now passed since the presentation of the BMW 700, which  went on to become the brand’s highest-selling model to date, paving  the way for the company’s successful development over the years that  followed. And at the gala evening at Villa Visconti, a BMW 700 from  the BMW Group Classic collection will be auctioned – in cooperation  with RM Auctions – with proceeds donated to a good cause.