The BMW Museum







Published by Gerald Ferreira Date: March 31, 2012
Categories: BMW, BMW Community Events

  • has successfully showcased historic automobiles, motorcycles, racing and aircraft engines since its opening in 1973 and also provides a glimpse of the technologies of the future.
  • is one of the oldest automobile museums in Germany. It features over 120 original exhibits from the brand’s more than 90-year history, arranged into 25 focus topics in separate exhibition houses. Aircraft engines, motorcycles and automobiles highlight the topics of design, technology and motor sports.

BMW Museum

  • was designated a national monument in 1999, together with the Group Headquarters, which Munich residents refer to as the “Four Cylinder” on account of its distinctive style.
  • receives 400,000 visitors a year – making it one of the most popular museums in all of Munich.
  • opened in 1973. The Museum was designed by the Viennese architecture professor, Karl Schwanzer. When it reopened in 2008, the Museum was expanded to 5,000 square metres. Since, it also bears the architectural signature of ATELIER BRÜCKNER, based in Stuttgart. The media installations inside the building are the creation of ART+COM from Berlin.
  • is located in the circular building known in Munich as the “Bowl”, because of its unique circular design: This is home to the Museum’s temporary exhibitions. The adjacent “low building” rounds off the Museum’s exhibition concept with a tour through various BMW topics, such as design, engines, motor sports and aerodynamics.
  • guided 23,000 visitors on 2,400 tours through the Museum in 2010.
  • offers three attractive event settings: the BMW Square, the foyer and the upper platforms of the Bowl.
  • offers ample space for open, transparent exhibition design, particularly on account of the low building’s high ceilings.
  • is also an exciting place for young people to visit, thanks to specially-designed programmes which allow them to discover mobility-related topics in all different kinds of ways.
  • offers programmes tailored to school classes and geared towards the Bavarian curriculum, which allow children and teenagers to discover the concept of mobility in its entirety.
  • will be hosting two temporary exhibitions in 2011: a unique presentation of the full range of BMW Art Cars and a special exhibition on the mobility of the future, as well as further special shows.
  • invites visitors to sample culinary delights in its M1 Café Bar.
  • affords visitors the opportunity to buy rare items, such as vintage sales brochures and user manuals, as well as merchandise, postcards, books and models in the adjacent museum store.
  • is open to visitors from Tuesday to Sunday, and on public holidays, from 10:00 a.m. to 6:00 p.m. It is closed on Mondays, except for Easter and Whit Monday. Admission to all exhibitions costs EUR 12.00 for adults; discounts are available through partner programmes. Single admission with guided tour costs EUR 15.00; a family ticket costs EUR 30.00. For further information – on group tickets, for example – please go to bmw-museum.com.

BMW Plant

The BMW Plant…

  • is where more than 10,000 individual parts and components are manufactured for premium BMW brand vehicles.
  • employs a workforce of roughly 9,000 people, including around 700 apprentices, from more than 50 countries around the world.
  • is where more than 1,000 engines and up to 1,000 vehicles are built per day in cooperation with the rest of the company’s global production network.
  • is a production facility covering an area of 500,000 square metres, which houses all automotive production technologies.
  • offers guided tours between 8:30 a.m. and 6:30 p.m., Monday to Friday, for visitors over the age of 7. Guests can opt to take a private tour or join a group tour. Maximum group size is 30 people. Tours should be booked in advance by calling the BMW Welt Info Service at +49 180 21 18 822.
  • Journalists wishing to join a plant tour are requested to contact the Press Department at BMW Plant Munich: +49 89 382 25 885.

BMW Body

The BMW Plant tour offers…

  • an exciting and up-close insight into all stages a BMW passes through on its road to completion:
  • The Press Shop produces around 130,000 car body parts a day out of approximately 600 tonnes of steel plate delivered in all grades and standards. Every BMW car body is made up of hundreds of parts and components produced in the Press Shop from the most advanced new steel alloys and aluminium. This is also where the design vision behind every BMW is implemented and the foundation for optimum safety performance is laid.
  • The Body Shop is where robots put individual parts and components together, using various optimised welding techniques to achieve an accuracy of one tenth of a millimetre.
  • In the Paint Shop, corrosion protection, paint and the final sheen are applied to all vehicles. The emphasis is on optimum resource conservation and environmental friendliness: for instance, by using water-based paint and cutting-edge methods of application.
  • The Assembly is where individual customer specifications are realised: Customers may configure their brand new BMW according to their own preferences, or change options, up until six days prior to the start of assembly. Once Assembly calls up the appropriate body from the central body rack and inscribes it with the chassis number, the vehicle is allocated to that specific customer. The final step in production starts with the “wedding”, where the drive train is joined to the body. Prior to delivery, every vehicle is put through its paces on the dynamometer to test numerous systems under regular driving conditions.
  • Engine production at the BMW Group’s home plant in Munich works with parts and components from the company’s own foundry in Landshut, built and machined with an accuracy of a thousandth of a millimetre. Before being fitted into the vehicle, each engine built in Munich goes through a comprehensive test cycle.

A brief history of the BMW Plant:

  • has been located in Munich’s Milbertshofen district since 1922. Originally, it manufactured only aircraft engines and motorcycles; BMW’s 100,000th motorcycle rolled off the production line here in 1938.
  • automobile production did not begin at the Munich Plant until 1951. The legendary BMW Isetta was manufactured here four years later, followed by the four-door midrange sedan, the BMW 1500, in 1962. The BMW 3 Series, to this day the brand’s most successful model, entered production here in 1975.
  • each of the BMW 3 Series’ subsequent five generations has been built at this facility.

The BMW Welt and the BMW Museum.

Events at one of Munich’s most exciting venues.

The BMW Welt: Experience Munich’s most thrilling attraction.

Popular attraction: With around two million visitors a year, the BMW Welt is one of Bavaria’s top tourist attractions.

Good attendance: The BMW Welt hosts more than 50 events a year, including the “Drehmomente” series, which showcases award-winning short films in an innovative “clubbing” format; improvisational theatre; poetry slams; and much more.

Prestigious venue: The BMW Welt Jazz Awards have already become a firm favourite among culture lovers and jazz fans. An assortment of jazz ensembles competes on a different theme every year.

Put into words: The BMW Welt has already welcomed many internationally-renowned authors, such as best-selling crime writer Simon Beckett and Auma Obama, sister of the U.S. president.

World of discovery: Junior Campus programmes offer workshops for children (now also for pre-school-age children) and teenagers on new topics such as “sustainability” and “mobility”.

Much admired: Regularly changing exhibitions on BMW technology, design and innovations prove to be just as interesting to visitors as the various guided tours offered.

Looking back: The BMW Welt has welcomed many high-profile guests, including ambassadors from the United States, Iraq and Peru, the French transport minister and the crown prince of Saudi Arabia. American pop star Katy Perry also filmed one of her videos here, while Oliver Kalkofe and Bastian Pastewka visited for the German premiere of their animated film “Megamind 3D”. Among the celebrities who collected their new vehicles from the BMW Welt were Moritz Bleibtreu, Rosi Mittermaier and Christian Neureuther.

Inside BMW Museum

The BMW Museum: Experience the past, present and future of the BMW brand.

Interesting facts: Over 120 original exhibits from the company’s more than 90-year history are displayed on 5,000 m² of exhibition space at the BMW Museum.

Around 400,000 visitors per year, including some 15,000 children, come to see the various exhibitions. This makes the BMW Museum one of Munich’s most popular museums. Visitors can also sample culinary delights in the Museum’s M1 Café Bar.

Journey through time: The Museum store sells a wide variety of vintage sales catalogues, product brochures, books and illustrated volumes – providing a complete A to Z of all BMWs through history.

Architecture: The Museum was originally designed by Viennese architecture professor, Karl Schwanzer. Since 1999, together with the BMW Group Headquarters Munich residents call the “Four Cyclinder” because of its distinctive design, it has been designated a national monument. Since its reopening, it also bears the signature of the Stuttgart-based architecture firm ATELIER BRÜCKNER.

BMW Welt …

  • together with the Museum and the Plant, comprises the complete BMW Welt experience.
  • With around two million visitors a year, it is one of Bavaria’s most popular attractions and is set to welcome its seven-millionth visitor in 2011. Last year, the BMW Welt conducted a total of 2,200 guided tours for visitors.
  • hosts more than 50 exciting events a year: Its many concerts, exhibitions, readings and receptions are proof that the BMW Welt has become a permanent feature of public life in the city of Munich.
  • is a popular venue for up to 300 external events a year, including congresses, conferences and award ceremonies.
  • is constructed of 4,000 tons of steel – around a quarter of which was used in the Double Cone alone. The roof of the BMW Welt is supported by no more than eleven pillars, creating the impression of floating in space.
  • is where up to 100 vehicles per day can be presented to their new owners from around the world. The transparent structures used in this area also allow viewing by interested onlookers.
  • offers a special programme for children and young people called the “Junior Campus”. A range of different workshops allows kids to learn all about topics related to cars and mobility in a creative way.
  • also boasts a wide range of gastronomic delights: Visitors to the BMW Welt can enjoy everything from a light snack to a full-course dinner at three separate venues.
  • in the words of Christian Ude, Munich’s lord mayor: “The overall experience, combined with a multi-functional platform for events of all kinds, is what makes the BMW Welt such a great attraction. There is something for brand aficionados and culture lovers alike to enjoy in Munich.”
  • is open daily from 9:00 a.m. to 6:00 p.m. Admission is free.
  • The hybrid building was designed by the internationally renowned architecture firm, COOP HIMMELB(L)AU, under the direction of Wolf D. Prix. The studio is associated with the deconstructivist movement.
  • Other well-known proponents of this style include famous architect Zaha Hadid, who also designed the main building for the BMW plant in Leipzig, as well as Rem Kolhaas and Daniel Libeskind.
  • The details: The roof of the building is fitted with 3,600 solar cells, covering a total area of 6,300 square metres. The roof is so large that it could easily cover Saint Mark’s Square in Venice.

BMW Welt

The complete BMW Welt experience

  • In the grey title bar, on the left, you can choose between “Text”, “Photo”, “Audio” or “Video & TV”.
  • In the grey column on the left, click on “Corporate Issues”, and then “Plants, Facilities”. This is where you will find all information and images relating to the BMW Welt, the BMW Museum and the BMW plants.

The complete BMW Welt experience

The BMW Welt “ensemble” – formed by the BMW Welt, Museum and Plant – has quickly become one of Bavaria’s top attractions. The success of all three realms of discovery lies in their diverse range of regularly changing exhibitions and focus topics, as well as their exciting programme of events. The BMW Welt combines technology, design and innovation with lifestyle, dynamism and culture to create a public space for meeting and discussion.

The BMW Welt. The heart of the brand – the beat of the city. Since it opened in 2007, the BMW Welt has provided its roughly two million visitors a year with a wide range of unforgettable experiences – and, today, is one of Bavaria’s most popular attractions. Visitors from all over the world come to admire the latest trends and exhibitions, technology and design, or even experience the excitement of collecting their new car at the BMW Welt. Both as a building and an institution, the BMW Welt serves as an important interface between the company, the brand, its products and the visitor. This is the only place where it is possible to experience the company’s past, present and future as a whole.

Besides personal delivery of up to 100 cars a day to their new owners from all over the world, exclusive presentations of the latest vehicle model series and motorcycles, combined with interactive exhibits, offer insights into BMW research, development, design and production – and allow the visitor to experience the BMW brand and the company from virtually every perspective. The BMW Welt’s Junior Campus for children and teenagers is a comprehensive and exciting programme designed especially for younger visitors. It allows them to explore the world of mobility in a highly creative way and implement it in many different scenarios.

The BMW Welt also has its own Events Forum, equipped with state-of-the-art technology for all kinds of company and other events. This makes it an ideal venue for concerts, exhibitions, conferences, live broadcasts, receptions and seminars as well as for the sparkling array of events the BMW Welt hosts itself: From readings by best-selling authors to jazz contests, parties and improvisational theatre, through to New Year’s Eve parties – this is a place where guests can truly feel the beat of the city.

BMW Museum. History up close.

The BMW Museum was built right next door to the BMW Group Headquarters – which Munich residents soon dubbed the “Four-Cylinder” – in 1973. The concept behind the BMW Museum, which reopened on 21 June 2008 following an extensive expansion, focuses on the fascination of the BMW brand. Around 120 original exhibits showcase more than 90 years of BMW brand history along a central route, or “road” that guides 400,000 visitors a year through 25 separate exhibition areas. Special junior programmes for children and teenagers round off the Museum’s offering.

BMW Plant. A passion for technology.

The BMW Plant Munich is the original BMW Group Plant. As part of the BMW Group’s global production network, the plant builds up to 1,000 BMW 3 Series (Touring and Sedan models) and more than 1,000 power units a day, including four, eight and twelve-cylinder petrol engines and high-performance engines for the M3, M5 and M6. The Munich plant employs a workforce of around 9,000 people from more than 50 countries and accommodates all automobile production technologies.

It belongs to the Group’s global production network of 24 plants in 13 countries and, as part of the BMW Welt, also serves as a “window on the world of BMW production”. Individual tours provide a unique and authentic insight into automobile production.

2. The BMW Welt. The heart of the brand – the beat of the city.

The BMW Welt hosts more than 50 different events a year, from Brazilian carnival, to improvisational theatre and poetry slams, through to Sunday matinees and the finale of the renowned BMW Welt Jazz Awards. Since the vehicle collection process is such an integral part of the BMW Welt, visitors who are taking one of the fascinating tours or viewing the changing vehicle exhibitions, can also share in the new car-owners’ joy as they receive their BMW fresh off the production line.

The BMW Welt’s Junior Campus Portal invites younger visitors to enter a fascinating universe for them to discover. The BMW Welt’s wide range of educational programmes allows young guests to try their hand at being an engineer or a car designer, for example. All of the content is closely tied in with the Bavarian school curriculum and designed to appeal to youngsters’ curiosity. Specially trained staff assist with the individual programmes.

Besides the diverse programme of events and regularly changing exhibitions on BMW technology, design and innovation, visitors are also fascinated by the building’s extraordinary architecture. Professor Wolf D. Prix’s award-winning design makes the BMW Welt one of Munich’s most exciting locations – both inside and out. The Viennese architect and his team, COOP HIMMELB(L)AU, consider themselves part of the deconstructivist tradition – together with famous international figures, such as Zaha Hadid, Daniel Libeskind and Rem Kohlhaas.

The roof of the BMW Welt could easily fit over Saint Mark’s Square in Venice. But the entire roof construction is supported by just eleven pillars, so that it almost appears to be floating. Some 3,600 solar cells were installed on this same roof, over a total area of 6,300 square metres, creating the impression of a single entity. Photographers and camera teams have also discovered its exciting architecture for themselves: The BMW Welt is regularly used as a location for TV productions and photo shoots.

The BMW Welt also offers an exceptional fine-dining experience. A large team of expert staff takes care of visitors’ well-being, serving everything from light meals to three-course dinners, and making a visit to the BMW Welt a real culinary highlight.

At its opening in 2007, Christian Ude, Lord Mayor of Munich, the Bavarian state capital, commented that: “In this day and age of growing competition among industrial locations, it is by no means a given for such a large, dynamic and, in particular, global company to put down deeper roots in the city.

The BMW Welt not only benefits Munich in visual and architectural terms – it is also a highly significant project through which BMW is once again pledging its commitment to its home city.”

The BMW Museum. History up close

Munich is where BMW’s history all began. The Museum also reflects the ongoing history of the company in the city. Visitors are able to experience and learn about the brand’s technological horizons and design history: from the very beginnings early last century all the way into the new millennium. The Museum’s collection of historical cars, motorcycles, racing and aircraft engines, combined with a glimpse of the technology and designs of the future, have been the foundation of its success since 1973. With its unique range of original exhibits, the BMW Museum appeals to visitors from all over the world and has established itself as one of Munich’s most popular attractions.

Since it reopened in 2008, the BMW Museum has continued not only its own success story, but also that of the company – in a new space, with new content: With its new approach, and five times the exhibition space, the BMW Museum highlights BMW’s competence and innovative strength.

Over an area of 5,000 square metres, vehicles, themes, architecture, design and media concepts combine to provide an unmistakable brand experience and form a unique composition of exhibits from past, present and future. The range of topics comprises the history of the BMW Company, its brand and products, and combines all of these with a broad range of developments in design, technology and motor sports. Strolling through 25 focus topics, visitors from all over the world walk along “Museum roads” and submit to an intense brand experience.

The concept of the museum of the future.

The museum concept focuses on the fascination of the BMW brand. Special emphasis has been placed on using the latest presentation techniques to showcase the more than 120 original exhibits and present information on BMWvehicles, their sporting successes and the design development process in an interesting way.

A central “road” leading through the Museum creates an urban setting and guides the visitor through space and time. The “Bowl” is an ideal new venue for any kind of temporary exhibition as well as a wide range of cultural events.

The BMW Plant. A passion for technology

The same high standards of quality, safety and careful use of resources apply at all plants within BMW’s international production network. Innovative production technologies and highly skilled employees at all locations assure the production of premium cars “Made by BMW” comprising more than 10,000 individual parts and components.

The BMW Plant Munich is the BMW Group’s original plant. It is located in the north of the city, directly next to the BMW Group Headquarters, the BMW Museum and the BMW Welt. The Plant employs a workforce of around 9,000 people from more than 50 countries around the world, including around 700 apprentices. As a part of the BMW Group’s global production network, the BMW Munich Plant builds more than 1,000 engines and up to 1,000 cars a day. Representing all of the BMW Group’s international production facilities, the BMW Munich Plant, next to the BMW Welt, offers visitors a direct insight into state-of-the-art automobile manufacture.

The BMW Plant Munich. Authenticity and technology.

The origins of BMW production go all the way back to the year 1917. Since 1922, the plant has stood in Munich’s Milbertshofen district in the north of the city. Originally, the Munich Plant built only aircraft engines and motorcycles: In fact, BMW’s 100,000th motorcycle rolled off the production line here in 1938. Automobile production in Munich did not begin until 1951, with the launch of the BMW 501. The first BMW Isetta was built just four years later, securing additional jobs. The BMW 1500, the brand’s first sporty four-door midrange sedan, entered production in 1962, laying the foundation for BMW’s success in the market. The company transferred some stages of production from Milbertshofen to the town of Dingolfing some 110 kilometres north-east of Munich in the late ’60s, with motorcycle production moving to Berlin in 1969 to relieve the BMW Plant Munich.

The BMW 3 Series, to this day the BMW brand’s most successful model series, entered production at the Munich Plant in 1975. Numerous innovations in control and production technology were introduced at the Milbertshofen Plantfor the first time – such as the world’s first fully-automated production of theunder-body assembly in the body shop. The 1980s were characterised by ongoing expansion of BMW’s production network, with new plants in Steyr, Regensburg and Wackersdorf all going on stream. After the foundry was moved to Landshut and the BMW’s Research and Innovation Centre completed in the north of Munich, the Munich Plant concentrated on the production of automobiles and engines from the mid-80s on. One of the key decisions taken in the ’90s was to build all of the BMW Group’s large, high-performance M engines at the Munich Plant.

BMW attaches great importance to the environmental-friendliness of its production in the heart of the city. It established a neighbourhood forum in 1994 and won the City of Munich’s Environmental Award in 2003.

The Munich location. Innovative, creative, flexible.

All automobile production technologies are accommodated at the Munich Plant over an area of 500,000 square metres: the Press Shop, Body Shop, Paint Shop and Assembly, as well as Engine Production and the Production of Interior Fittings. The modifications necessary for production of current and future models of the BMW 3 Series, as well as future engine generations, required almost the same investment as a brand-new production plant. All five generations of the BMW 3 Series were built at this BMW Plant rich in tradition.

Quality assurance worldwide

The BMW Group’s production network includes seven vehicle production plants for BMW automobiles and motorcycles and encompasses a total of 24 production facilities on four continents. Engine plants supply various engines to the vehicle production plants, with the production network being supplemented by component plants. To avoid high customs barriers in certain markets with significant growth potential, BMW also operates Completely Knocked Down (CKD) Assembly Plants building cars in local markets. These plants assemble imported parts kits together with components supplied by local industry.

BMW Plant tours.

Since the BMW Welt opened, visitors – including many customers collecting their cars – have taken a tour along the Plant’s “Production Mile”, which leads through various production halls and production stages, ranging from Press Shop to Assembly. The BMW Plant Munich is open to all visitors over the age of seven. Maximum group size is 30 visitors; guests can opt to take a private tour or join a group tour. Tours should be booked in advance by calling the BMW Welt Info Service at +49 180 2 118822 (0.06 EUR/call from a Deutsche Telekom landline; maximum of 0.42 EUR per minute for calls from German mobile networks). Customers collecting their car at the BMW Welt may include a plant tour as part of their itinerary.

The BMW Welt.

Bavaria’s top attraction promises a wide range of extraordinary experiences.

The BMW Welt “ensemble” – formed by the BMW Welt, Museum and Plant – has quickly become one of Bavaria’s top attractions. The success of all three realms of discovery lies in their diverse range of regularly changing exhibitions and focus topics, as well as their exciting programme of events.

The home of the BMW Museum, known as the “Bowl” and one of the city’s architectural landmarks since it opened in 1973, was expanded in June 2008 to incorporate the BMW Group Headquarters’ “low building” next door. Visitors are invited to embark on a journey through time: 120 original exhibits from the past 90 years of BMW history are brought to life through multimedia presentations. Favourite exhibits at the new BMW Museum include the BMW Isetta, the BMW 2002, the BMW R32 motorcycle, the BMW 328 and the BMW 507.

Children and teenagers get to explore the fascinating world of mobility at the BMW Junior Museum. The focus here is on workshops and interactive tours, followed by artistic and creative activities, for children aged between 7 and 13. In 2011, the Museum’s offering will be expanded to include photography, with the “Unusual Perspectives” programme for young people 14 and older.

With the extension of the “Production Mile”, the BMW Plant will once again be providing its many visitors with a thrilling insight into all BMW production areas in 2011.

From a purely architectural perspective, the BMW Welt, designed by Wolf D. Prix, Design Principal and CEO of COOP HIMMELB(L)AU, with its double cone and floating roof, creates a space that can be used for a wide variety of purposes. However, it also serves as a unifying element: The BMW Welt hosts more than 50 exciting events a year – which also attract a great many culture fans. By making the vehicle collection process such an integral part of the BMW Welt, the excitement of becoming the new owner of a BMW fresh off the production line is extremely pervasive. Here, the BMW Welt combines technology, design and Innovation with lifestyle elements, dynamism and culture to create a public space for meeting and discussion. No fewer than two million people a year have visited the BMW Welt since it opened in October 2007.

Visitors to Munich who book Gray Line SIGHTseeing’s grand circle tour, departing from the Main Station on its blue open-top double-decker buses, now stop at the BMW Welt on their tour of the city. This means that Bavaria’s top tourist attraction is now also a regular feature of the city’s hop-on, hop-off tours. Visitors to the combined attraction of the BMW Welt, the BMW Museum and the BMW Plant have the chance to experience all aspects of the BMW brand up close.

The BMW Welt. Munich’s most exciting venue.

Brazilian carnival, award-winning short films presented in an innovative clubbing format, improvisational theatre, poetry slams or Sunday matinees and the finale of the renowned BMW Welt Jazz Awards: The BMW Welt hosts a sparkling array of different events every year.

Besides the diverse programme of events and regularly changing exhibitions on BMW technology, design and innovation, visitors are especially fascinated by the building’s extraordinary, award-winning architecture. Daily tours are very popular, while the Junior Campus offers younger visitors a programme designed especially for them.

Specially trained instructors guide children and teenagers through various encounter areas: the Campus Portal and the Laboratory, the Campus Workshop and the BMW Welt mobility tour. Here they have fun discovering mobility “with all their senses”.

The BMW Museum. History up close.

With its unique range of original exhibits, the BMW Museum appeals to visitors from all over the world and has become one of Munich’s most popular attractions. Visitors are able to experience and learn about the brand’s technological horizons and design history: from the very beginnings early last century all the way into the new millennium. The Museum’s collection of historical cars, motorcycles, racing and aircraft engines, combined with a glimpse of the technology and designs of the future, have been the foundation of its success since 1973. Special emphasis is placed on using the latest presentation techniques to showcase the more than 120 original exhibits and present information on BMW vehicles, their sporting successes and the design development process in an interesting way. A central “road” leading through the Museum creates an urban setting and guides the visitor through space and time.

The BMW Plant. Dedicated employees with a passion for state-of-the-art technology.

At BMW’s home plant in Munich, visitors experience the fascination of modern automobile construction up close. The BMW “Production Mile”, opened in 2007 and recently extended, leads through a total of twelve production halls that cover most stages of production. Visitors witness meticulous logistics and precision: 10,000 parts and components from countries all over the world come together here at the right place at the right time. The tour of the Plant begins with a perfectly choreographed “dance of the robots” that amazes visitors with the aesthetics of technology. They then watch as many of the Plant’s almost 9,000 employees from 50 countries build a unique car designed specifically according to the customer’s personal specifications: Other than fleet orders, Plant I in Munich produces only two to four completely identical vehicles on average a year – even though a new BMW is produced every minute. Since the BMW Welt opened in October 2007, the BMW Plant has welcomed roughly 150,000 visitors a year – with many more inquiries from interested parties. Early booking is therefore recommended.

The BMW Welt – A world of experiences

The ensemble formed by the BMW Welt, Museum and Plant invites visitors of all ages to experience the past, present and future of the BMW brand for themselves. Guided tours through the BMW Welt, Museum and Plant provide an exciting insight into the world of BMW automobiles. The educational concept of its special junior programmes for children and teenagers focuses on the fun of discovery. Visitors can look forward to a diverse programme of cultural events, art and entertainment, as well as fine-dining at its top on-site restaurants. Whether for jazz concerts, poetry slams, clubbing, improvisational theatre, family Sundays, fashion shows, film premieres, gala events or panel discussions – the BMW Welt and the BMW Museum provide an ideal venue for innovative events.

The BMW Group

With its three brands – BMW, MINI, Husqvarna Motorcycles and Rolls-Royce – the BMW Group is one of the world’s most successful premium manufacturers of cars and motorcycles. It operates internationally with 25 production and assembly plants in 14 countries and a global sales network with representation in more than 140 countries.

During the financial year 2011, the BMW Group sold approximately 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for 2011 was € 7.38 billion on revenues amounting to € 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

Long-term thinking and responsible action have long been the foundation of the BMW Group’s success. Striving for ecological and social sustainability along the entire value-added chain, taking full responsibility for our products and giving an unequivocal commitment to preserving resources are prime objectives firmly embedded in our corporate strategies. For these reasons, the BMW Group has been sector leader in the Dow Jones Sustainability Indices for the last seven years.