TATA Trucks Launch PRIMA heavy trucks in Qatar


Tata Motors, India’s largest automobile manufacturer, today launched three new next-generation heavy trucks from its PRIMA range of commercial vehicles in Qatar, along with its partners, Al-Hamad Automobiles. Having been extensively tested to confirm with standards of the Gulf region in terms of power, durability, payload, emissions and safety, these next-generation world-class trucks from Tata Motors, will continue to offer the Tata Motors advantage of lowest total cost of ownership to customers.

Tata Trucks

Tata Motors conceived the Tata Prima in 2008. A combination of power, world-class performance, fuel efficiency, superior technology and safety, the Tata Prima has been built with technical inputs from across the world – an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the ‘World’ truck. Meeting varied end-user requirements the Tata Prima boasts outstanding material and build quality, comfort, driving dynamics and economy, as well as the lowest overall costs.


The models introduced in Qatar are –
Tata PRIMA 4438S (4X2) tractor head
Tata PRIMA 4038K (6X4) Construction tipper
Tata PRIMA 4738K (8X4) On & Off Road tipper

Mr. Ravindra Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors,“The launch of the Tata Prima brand in Qatar, is an important milestone in Tata Motors’ continued expansion in the Qatar market and the GCC region. A new next-generation range of commercial vehicles by Tata Motors, the Tata Prima brand is shaped by technology, know-how and expertise from across the globe. The range being launched today is world-class in every sense, giving the Qatari customer competitive business advantages, with the trusted credentials of the Tata Motors brand.”

Mr. Pisharody went on to add, “We cherish our partnership with Al-Hamad Automobiles, a company with proven strengths and experience in the commercial vehicle market of Qatar. Al-Hamad has been our partner for almost15 yearsnow and though this partnership we are geared up to deliver a blend of high quality and unique value to the Qatari customer.

Equipped with strong aggregates and a robust chassis frame and suspension, the Tata PRIMA range launched today can meet the highest operating standards under extreme conditions. The driveline of all 3 vehicles comprises of the latest engine technology from Cummins Inc. with an output of 380HP, with transmission and axle technologyfrom leading aggregate manufacturers across the world. The new-age range from Tata Motors, offers faster turnaround time and enhanced profitability for business, making it an ideal work horse for movement of goods and materials across distances or even doing the harshest duty at construction sites.

The new generation cabins of the Tata PRIMA, also offers completely new stylized interiors, with a focus on driver comfort. Besides the mechanics of the vehicle, the uniqueness of the Tata Prima is that its cockpit is both functional and attractive, with a separation in terms of the drivers working and living area. The smartly designed dashboard is attractive and can be comfortably accessed by the driver. The cabin is air-conditioned with ample amount of space for the occupant, including reclining seats with arm rests for added comfort, an adjustable steering system, for best possible control in all conditions anda music system, with Global Positioning System (GPS) as a standard feature.

Tata PRIMA 4438S (4X2) tractor head

44 Ton GCM/380 HP Cummins Engine/9 speed Eaton Transmission/315/80 R22.5 Tyres/110 kmph. Suitable for all kind of Applications – General Cargo: Container/Refer Van/Car Carriers, Industrial: Cement/Steel/Machinery Movement, Construction: Tip Trailers/Bulkers etc.

Tata PRIMA 4038K (6X4) Construction tipper

18 Cu.M Box Tipper/380HP Cummins Engine/9 Speed Eaton Transmission/315/80 R22.5 Tyres/ Bogie Suspension. Suitable for all type of Construction Applications e.g. Aggregates Movement/Tankers and some of the municipal application like Garbage Compactors, Skip Loaders etc.

Tata PRIMA 4738K (8X4) On & Off Road tipper

20 Cu.M Box & 19 Cu.M Scoop Tipper/380HP Cummins Engine/9 Speed Eaton Transmission/12R24 ON and Off RoadTyres/ Bogie Suspension.

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.

About Al Hamad Automobiles

Incorporated during the year 1998, Al Hamad Automobiles, is one of the leading automobile companies in the State of Qatar. The subsidiary belongs to one of the most distinguished business groups in Qatar – Mohamed Hamad Al Mana Group of Companies.

Al Hamad Automobiles has a fully equipped, state-of-the-art workshop with highly dedicated and professional team which offers regular services for vehicles within 24 hours. A 95% stock level for all vehicles & machineries ensures prompt delivery. Replacement vehicle will be given free of charge if regular services cannot be completed within 24 hours. Al Hamad Automobiles is the sole distributor for TATA Motors & TATA Daewoo Commercial vehicles in Qatar.