Tata Motors launches the all new Tata XENON XT in South Africa







Published by Gerald Ferreira Date: October 24, 2013
Categories: Tata, Tata Xenon

Johannesburg, September 26, 2013: Tata Motors today launched its new generation bakkie range – Tata Xenon XT in South Africa. The Tata Xenon XT is packed with eXTra features in all aspects - performance, safety, comfort, style and functionality - it is truly built to TAKE IT TO THE XTREME.

Tata Bakkie

The Tata Xenon XT comes with impressive features that give it a competitive edge amongst other lifestyle bakkie options in the South African market. The Tata Xenon XT range comes in 4 variants - Single Cab (4X2), Single Cab (4X4), Double Cab (4X2) and Double Cab (4X4). The range has a perfect blend of looks, safety, comfort, convenience and performance thanks to its state-of-the-art European styling; features like navigation, Bluetooth,  dual airbags, ABS, differential lock (double cabs), and limited slip differential (single cabs). The Tata Xenon XT’s common rail diesel engine deliver high power and torque providing overall performance of an efficient work-horse.

The Xenon XT is an ideal bakkie for segments like family and leisure, farming, mining, construction, small businesses and municipalities. Its excellent off-roading capabilities also make it an ideal vehicle for 4X4 enthusiasts.

According to Mr. RT Wasan, Head - International Business, Commercial Vehicles, Tata Motors, said, “We are excited to launch the all-new Tata Xenon XT, yet another addition to our  offerings for the South African market. South Africa is a key strategic market for Tata Motors and our focused efforts for this market is validated by our increasing presence and market share here. The launch of the Tata Xenon XT will further fortify our position in the South African automotive industry and motivate us to develop more such exciting vehicles for our South African customers”

“In the past few years, Tata Motors has taken the South African automotive market by storm with its spectacular range of products that suits the very needs of this region. The Tata Xenon XT is yet another proof point of the fact that the South African market will continue to witness some state-of-the-art products from the Tata Motors brand name. South Africa has the highest number of Tata passenger cars outside India which goes to show the unwavering trust the South African consumer has placed in the Tata brand. This trust will continue to grow as more and more PVs and CVs are added to the impressive list of Tata vehicles in our country” said, Mr. Phonnie Cilliers, COO, Accordian Investments, at the launch.

Tata South Africa

“We captured and considered the voice of the customers while developing the Xenon XT. Xenon XT is a bakkie developed keeping in mind customer needs for higher power, higher torque, better fuel efficiency, lower emissions and comfortable & safe driving. The 4yrs/ 120000 kms manufacturer warranty, 4 yrs/120000km anti-corrosion warranty, 5yrs/90000km service plan and 4yrs, unlimited kms roadside assistance, that comes with Xenon XT as a standard, offers complete peace of mind. On top of all this, Xenon XT has a very low cost of ownership, thanks to its low acquisition cost, good fuel efficiency, competitive spare parts cost and low cost of maintenance. In fact, our existing Xenon double cab has been ranked no. 1 In South Africa, second year in a row, in terms of having the most competitive parts price basket. In summary, the Xenon XT is a complete package that offers a superior value proposition to our customers” said Mr. Rudrarup Maitra, Head – Sales, International Business, Commercial Vehicles, Tata Motors.

The Tata Xenon XT is packed with XTreme Technology. It is powered by a new generation 2.2L VTT DiCOR (Variable Turbine Technology, Direct Injection Common Rail) engine that is controlled by a 32-bit electronic control unit and incorporates state-of-the-art technology. This is the same Euro V engine that powers the Xenon range across the world. This engine has been fine-tuned to meet domestic Euro II requirements. The new engine delivers an incredible peak power of 110 kW @ 4000 rpm and peak torque of 320 Nm over a wide rpm range of 1500 - 3000. The vertical centralised injector and the variable swirl system together provide good air and fuel mixing that result in complete combustion and outstanding fuel efficiency and therefore, low emissions. This innovative engine technology not only provides the best-in-class performance but is also environment-friendly.

With the Tata Xenon XT, one can experience the wild outdoors in the cushioned comfort and safety of it’s indoors. Extra care has been taken to ensure driver and passenger safety with advanced features for both active and passive safety. It has been designed not only for extreme performance but also to give a comfortable driving experience with low NVH (Noise, Vibration and Harshness). With electric windows, power steering, navigation, Bluetooth, radio, MP3, side steps, bucket seats with armrests, tiltable steering column etc. The Tata Xenon XT is truly a resort on wheels.

The Tata Xenon XT helps you make a distinctive style statement. Its European styling gives a pleasant feel to the vehicle. The front signature Tata chrome grill and attractive clear lens headlamps are complimented by flared wheel arches. Alloy wheels, stylish pull type door handles, indicators on side rear view mirrors, attractive colours and stylish interiors further add to the oomph quotient of the Tata Xenon XT.

It comes packed with offerings and service initiatives that are better than most of the competition in the market. With the 5 yrs/ 90 000 km service plan, 4 yrs/120 000 km vehicle warranty, 4 yrs/120 000 km anti-corrosion warranty & 4 yrs, unlimited km roadside assistance, the Tata Xenon XT offers complete peace of mind. With this launch, Tata Motors will also increase its service initiatives. The company will increase the warranty from 3 years/ 100000 km to 4 years/ 120 000 km and roadside assistance from 3 years/ unlimited kms to 4 years/ unlimited kms.

With the addition of the Xenon XT range, Tata Motors now boasts of an impressive bakkie portfolio catering to every discerning need of the South African automotive market and suiting every consumer segment. The company’s portfolio comprises of Super ACE (1T mini truck), 207 DI turbo (3.0L worker), the existing Xenon range with eleven variants and the newly launched Xenon XT range with four variants.

With its superior styling, extreme technology, ideal safety features, top-end comfort and convenience, complete peace of mind etc., Xenon XT is truly the vehicle that will take it to the XTreme.

Tata Xenon South Africa

The Xenon XT will be available in South Africa with the below price range:

  • Xenon XT Single Cab 4X2: R 189 995 (incl. VAT)
  • Xenon XT Single Cab 4X4: R 245 995 (incl. VAT)
  • Xenon XT Double Cab 4X2: R 239 995 (incl. VAT)
  • Xenon XT Double Cab 4X4: R 269 995 (incl. VAT)