Tata Motors enters Bangladesh’s new car market







Published by Gerald Ferreira Date: November 27, 2012
Categories: TATA Corporate News, Tata

Tata MotorsTata Motors today made its maiden entry in  the Bangladesh new car market, introducing two sedans and a hatchback. They are  the Tata Indigo eCS, India's most fuel-efficient compact sedan, the Tata Indigo  Manza, a luxury sedan, and the Tata Indica Vista hatchback, with class defining  space. The Manza and the Vista are born out of Tata Motors' new car platform.

Speaking on the introduction of the passenger  cars in Bangladesh, Mr. Karl Slym, Managing Director, Tata Motors, said, "We are happy  and honoured to enter Bangladesh with our passenger cars. Our 40-year  association with Bangladesh has given us an insight into the aspiration of the  country's motorists. They will be central to our business - we will delight  them with the performance of our cars and the comfort and excellence of our  service, and establish ourselves as we have in commercial vehicles since 1972."

Mr. Johnny Oommen, Head, International  Business, Passenger Cars, said, "Bangladesh's customers for new cars demonstrate  high discernment. They will see that reflected in our cars. Our service will be  easy-to-reach and prompt."

Mr. Abdul Matlub Ahmad, Chairman, of the  company's distributor, NITOL Motors, said, "Our association with Tata Motors goes  back over two decades, and we are extremely happy that, in addition to  commercial vehicles, Tata Motors has now placed their confidence in us to  market their passenger cars and utility vehicles. We share Tata Motors' commitment to its  customers in building a business for perpetuity."

To begin with, they will be available in  Dhaka with one showroom. By 2013, three other cities will be covered, with a  showroom each.

Tata Motors has a 40-year heritage in  Bangladesh, having introduced its buses in 1972. There are about 53,000 Tata  commercial vehicles on Bangladesh roads. The company is today the market leader  with a 70% market share.

About  Tata Motors

Tata Motors is India's largest automobile company,  with consolidated revenues of around $ 32.5 billion in 2011-12. Through  subsidiaries and associate companies, Tata Motors has operations in the UK,  South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover,  the business comprising the two iconic British brands. It also has an  industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying globally, it is the world's  fourth largest truck and bus manufacturer. Tata cars, buses and trucks are  being marketed in several countries in Europe, Africa, the Middle East, South  Asia, South East Asia and South America.

About Nitol Motors

Nitol Motors is a part of the Nitol-Niloy  Group. From a trading company in early eighties, the Nitol-Niloy Group has  literally become a household name in less than twenty years. Over the years, it  has expanded its activities into different sectors in order to ensure  excellence in service to customers..

The main thrust of Nitol-Niloy Group comes  from marketing Tata commercial vehicles in Bangladesh, including buses, trucks,  passenger version pickup trucks, maxi and construction equipment. Since 1991,  it commenced assembly and building body of Tata vehicles.

The Nitol-Niloy Group has a strong,  diversified profile in Bangladesh. It has diversified from trading to  assembling of vehicles, bus body making, after sales support, insurance,  transport and aviation services, financial institutions, manufacturing  industries, real state including building of satellite townships, properties  development and sports promotion. The group's annual turnover is estimated to  cross taka 500 crores.

Nitol-Niloy Group is looking at a new horizon  of attainable dreams.