TATA: Go off-roading in your citym Full Throttle Trails soon in Jodhpur







Published by Gerald Ferreira Date: August 8, 2012
Categories: TATA Racing, Tata

TATATata Motors Full Throttle Trails, the half-day off-roading event for  Tata Motors SUV owners, will soon be held in Jodhpur  on Sunday, August  12. Having recently being launched under the Tata Motors Full Throttle banner,  Full Throttle Trails promises to offer Tata Motors SUV owners in and around Jodhpur,  an opportunity to take a short break from mundane day-to-day driving, and  explore extreme off-roading in their favourite Tata SUVs.

With the first three trails having successfully concluded in Chandigarh, Ludhiana and NCR, the Jodhpur  trail is expected to receive participation from over 30 Tata Motors Utility  Vehicle owners. The Trail will be flagged-off from Hotel Lake View and Resort,  Jodhpur, and will proceed to the outskirts of the city, on to Jaisalmer highway.

Speaking on the occasion, Mr. Ashesh Dhar, Head Utility  Vehicles, Tata Motors said, "With  off-roading gaining popularity and due to the lack of off-roading tracks, Full  Throttle Trails will give enthusiasts an opportunity to not only experience the  thrill, ruggedness and toughness of their Tata Motors SUVs, but to also  familiarise themselves with some serious off-road driving techniques, in a  planned and safe manner. Besides, Full Throttle Trails also offers customers a  quick weekend getaway, in the proximity of their respective cities."

The Udaipur Trail is  a unique experience in itself, with the trail route passing through barren  lands, deserts, and various tourist places. The trail will put customers through  some of the most challenging surfaces like slush and sand beds, hilly inclines,  bumpy courses, with participants having to complete the event within a maximum  stipulated time, to qualify as finishers. Cougar Motorsports is the programme partner for planning and execution of  Tata Motors Full Throttle Trails.

For an avid historian, Jodhpur  is a perfect destination, featuring many palaces, forts and temples, set in the stark landscape of the Thar  Desert. The city is known as the "Sun City"  for the bright, sunny weather it enjoys all year. It is also referred to as the  "Blue City" due to the blue-painted houses around the Mehrangarh  Fort.

Tata Motors Full Throttle Trails consists of  over 21 Trails, scheduled at various locations throughout the year. Through  Full Throttle Trails, Tata Motors hopes to engage its customers and give them a  firsthand off-roading experience, within the limits of their respective cities,  though participation from is expected from other centers too. The track for  these trails, are customised in-line with the skill level of both professional  and amateur drivers who own vehicles in both the 4x4 and 4x2 configurations.

Tata  Motors Full Throttle recently launched another off-roading initiative for  owners of Tata Motors utility vehicles called Tata Motors Full Throttle  Experience. Full Throttle Experience consists of 6 expeditions; each  spanning over a number of days, with the Konkan Experience scheduled to start from Mumbai, on  28th September, 2012.

To take part in these adventurous off-roading activities, motoring  enthusiasts can mail Tata Motors at trails@tatamotorsfullthrottle.com or experiences@tatamotorsfullthrottle.com, or can visit us at http://www.tatamotorsfullthrottle.com/

About Tata Motors Full  throttle:

Tata Motors launched the  Tata Motors Full Throttle in February 2011, as a platform for steering the  company's participation in motor sports and allied activities. The platform  also helps the company, in organising and synergising all efforts and  activities, in the area of motor sports, including development and testing.  Tata Motors Full Throttle has been victorious in some of the most reputed  rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain  Safari rally, Mughal rally and the Hornbill International Motor rally.

The Tata Motors' utility vehicle portfolio comprises of the recently launched  Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata  Safari 4x4, the Tata Sumo 4x4 and the lifestyle pick-up Tata Xenon XT.

About Tata Motors:

Tata Motors is India's largest automobile company, with  consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12.  Through subsidiaries and associate companies, Tata Motors has operations in the  UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land  Rover, the business comprising the two iconic British brands. It also has an  industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the  country's market leader in commercial vehicles and among the top three in  passenger vehicles. It is also the world's fourth largest truck and bus  manufacturer. Tata cars, buses and trucks are being marketed in several  countries in Europe, Africa, the Middle East, South Asia, South East Asia and  South America.