TATA First Full Vehicle by Indian Engineering Services Firm


Tata Technologies Displays eMO EV in Detroit at SAE 2012 World Congress


DETROIT, April 24, 2011 – Tata Technologies, a leading global provider of engineering services and product development IT, will display its electric MObility (eMO) engineering study EV at the SAE 2012 World Congress in Detroit April 24-26. eMO made its world debut at the North American International Auto Show (NAIAS), in Detroit, in January 2012.

Tata eMO

Tata Technologies also will demonstrate the innovative application of software tools that supported the creation of eMO.

“The eMO project symbolizes the coming of age of Indian automotive engineering,” said Warren Harris, Tata Technologies President and Global COO said at its NAIAS debut. “It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company.”

Tata eMO

Harris noted that the unique strength of Tata Technologies is the organization’s global reach. “Because we are India-based, Tata Technologies is intimately familiar with developing markets. Additionally, our experience and presence in Europe and North America means we also have an understanding of developed markets; a combination that provides a competitive advantage to our clients,” he said.

Tata Technologies’ Vehicle Programs & Development (VPD) Group, with more than 300 engineers operating from its four automotive engineering centers of excellence worldwide – Pune (India), Detroit, Coventry (UK), and Stuttgart (Germany) – had the responsibility of developing eMO. The vehicle is an internal engineering study that highlights both the Tata Technologies dedication to environmental responsibility and sustainability, and showcases the company’s global experience, knowledge, capacity and innovation capabilities.

Tata eMO 2012

“This next decade will see an ever-increasing demand for more efficient and accelerated product development that also will need to incorporate more new technology than the auto industry has seen in 30 years,” said Kevin Fisher, President – VPD Group. “We are positioned to set the pace in automotive product development and technological innovation.”

The eMO architecture emphasizes “right size” personal urban transportation by minimizing its exterior footprint and maximizing interior space; including seating for four adults.

As a ground-up EV study, eMO also incorporates design advantages over an internal combustion engine vehicle like smoother aerodynamic surfaces and shorter overhangs. With sustainability in mind, eMO benefits from a low carbon footprint and a recyclability strategy. To reduce the overall carbon footprint of the manufacturing, assembly and other associated processes, Tata Technologies eliminated the traditional body shop and paint process, and utilizes many green product materials in eMO.

Tata-eMO Electric Vehicle

The business case underpinning the eMO project sets the MSRP at the disruptive price point of $20,000, before federal tax incentives or rebates.

Dassault Systèmes’ CATIA Contributions to eMO This ground breaking study was completed quickly and accurately in large part because the development team relied heavily on the capabilities of Dassault Systèmes’ leading edge design authoring solution, CATIA®, according to Kevin Power, Lead Electrical Engineer on the eMO project.

“A large challenge in the development process was the requirement to fit all the required vehicle systems into a small footprint while maintaining spacious seating for four adults,” Power said. “To achieve this, various powerful solutions from the CATIA portfolio were utilized to quickly develop various studies allowing the team to rapidly converge on innovative solutions.

“The development was also a global effort and required collaboration between geographically disparate locations,” Power added. “CATIA became the common language of the extended team and allowed rapid comparison of proposals leading to swift decisions – truly the ‘cement of innovation’.”

CATIA also was used extensively coupled with collaboration tools, enabling multiple team members to view pertinent data in real time.

To see eMO, and to view a demonstration of Dassault Systèmes CATIA V6, visit booths 937 and 939 at the SAE 2012 World Congress at Cobo Center in Detroit.

CATIA, SolidWorks, ENOVIA, SIMULIA, DELMIA, 3D VIA, 3DSwYm, EXALEAD, and Netvibes are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.

About Tata Technologies

Tata Technologies, founded in 1989, is a global leader in Engineering Services Outsourcing and Product Development IT services to the global manufacturing industry; enabling ambitious manufacturing companies to design and build better products.

Tata Technologies is a company of innovators, specialists in the design engineering space, who apply cutting-edge technology to provide a competitive advantage to customers in the manufacturing sector. The company is a strategic partner for developing complete vehicles (VPD group), engineering subsystems and components (E&D), managing the NPI process and collaborative engineering (PLM), and tying together information created and used throughout the extended manufacturing enterprise (ESG).

Tata Technologies is headquartered in Singapore, with regional headquarters offices in the United States (Novi, Michigan), India (Pune) and the UK (Coventry). The company has a combined global work force of more than 5,600 employees serving clients worldwide from facilities in North America, Europe and the Asia-Pacific region.