Suzuki GB PLC has partnered with News UK to commence its heavyweight media campaign for the new S-Cross, the car manufacturer’s latest crossover family car available with four-wheel drive.
On Saturday 1stMarch the integrated marketing campaign will begin with a weekend cover wrap on both The Sun and The Times, the first time that both papers have been simultaneously wrapped by the same brand. Later in the day, Suzuki’s campaign will include a takeover of commercial TV at 8.30pm as well as high level promotional activity on social media channels and tablet editions of The Sun and The Times.
Suzuki’s major media campaign is an extension of Suzuki’s current “Good Neighbour” creative by advertising agency The Red Brick Road. Working in close partnership with The RedBrick Road, media agency the7starsand News UK, Suzuki has developed a competition whereby readers of The Sun and The Times will be invited to nominate a friend or relative that they think really deserves to be given an S-Cross.
The competition will also be running under the same guidelines across a variety of other media channels during March. Dale Wyatt, Sales and Marketing Director at Suzuki GB PLC said: “Starting early this Saturday morning, we will have huge media presence ensuring us the right content and distribution for our S-Cross campaign. The circulation and reach of The Sun and The Times are unrivalled and we are excited that their readers are being empowered to nominate the chosen winners of our exciting new car. Suzuki presence across Print, Digital, TV and Social media channels will be unprecedented, not only on March 1 but throughout the whole month too.” Liam Mullins Head of Trading and Account Director at the7stars added: “March 1st is a huge date in the automotive calendar as it marks the year’s new number plates.
As a result, we developed a strategy with Suzuki around this big day to create a campaign that would be unmissable. Our objective was simple – to reach every single car buyer in the UK with interruptive, surprising and creative new formats.”