Suzuki GB PLC has launched its largest ever clothing and merchandise collection for the 2012 season, with all-new lines that see the Japanese manufacturer depart from traditional and conventional motorcycle designs, to a range styled closer to high street fashion labels.
Conceived by a pan-European team, the new collection features subtle Suzuki branding with the consistent use of the Katakana motif to highlight the rich roots and heritage of the Suzuki Motor Company.
Featuring over 85 new items in eight bespoke ranges, the 2012 collection offers something for everyone, from fashionable hoodies, jackets and T-shirts for men, women and children, to technical riding gear, business shirts, workshop wear and a great range of merchandise too.
Upon launching the new range, Suzuki GB’s Emma Gibbon, commented,”The launch of the 2012 collection is the culmination of months of hard work across Europe. We’ve taken our conventional approach to motorcycle merchandise and effectively ripped up the rule book and started again. With this collection we truly believe that there’s an item for everyone and you really don’t need to be a motorcycle enthusiast either. Thanks to the team of designers involved in this collection, Suzuki clothing and merchandise can now stand proudly next to well-known high street names.”