TyreSafe, the UK’s leading tyre safety organisation, has announced that Sussex Police is its latest supporter in its campaign to raise awareness about tyre safety and maintenance issues.

Although the south coast constabulary joined forces with TyreSafe for last year’s Tyre Safety Month, this year will see a big increase in involvement, actively promoting a number of campaigns aimed at educating road users about the importance of tyre safety.

Sussex Police

Its decision to become a full supporter was announced immediately after TyreSafe’s recent industry briefing, when PC Phil Barrow from the Sussex Police Road Policing Unit Casualty Reduction Team was a guest speaker.

Stuart Jackson, chairman, TyreSafe, said: “It’s great to have the backing of Sussex Police whose commitment to making the roads safer is second-to-none. The force enjoyed considerable success when it partnered Chandlers BMW at several events during last year’s Tyre Safety Month, so it knows the benefits of getting involved and the positive outcome it can achieve.”

TyreSafe’s future campaigns for 2012 include those targeted at fleet operators and young drivers, as well as its annual Tyre Safety Month in October.

Sussex Police Road Safety Officer PC Phil Barrow said: “Being at the sharp end I see the painful human cost following a road traffic accident, many of which have a tyre related contributory factor. What’s even more galling is that most could have been prevented by just a few regular simple tyre checks.

“Therefore, we fully endorse TyreSafe’s ongoing campaigns to make drivers aware of the issues surrounding defective or illegal tyres and will do everything that we can to help it in its future activities.”

TyreSafe was formed in 2006 and since its inception its activities have helped reduce the number of people killed or seriously injured in a tyre related incident by 38 per cent.